Typology Tech Stack

Direct-to-consumer skincare brand scaling with AI-powered product ranking and localization

Cosmetics Paris, Île-de-France 51–200 employees Founded 2019 Privately Held

Typology is a Paris-based skincare brand built on ecommerce infrastructure (Shopify, Stripe, PayPal) with a modern web stack (React, Vue, GraphQL, Node.js, Python). The company is actively adopting LLM-based tooling (OpenAI, LangChain) for product ranking and chatbot features while managing technical debt—a pattern typical of a bootstrapped D2C brand moving from founder-led engineering to scaled operations. Hiring is concentrated in marketing (6 roles) and product (3 roles), reflecting a shift from brand-building toward platform maturity and market expansion.

Tech Stack 37 technologies

Core StackAdobe Photoshop Adobe InDesign Adobe Illustrator Adobe Premiere Pro Vue GraphQL Tailwind CSS Figma React Native Shopify AWS BigQuery PostgreSQL DynamoDB GitLab Node.js Python Airbyte dbt OpenAI LangChain Docker Stripe Zendesk Slack DaVinci Resolve Expo Storyblok GCP PayPal+7 more

What Typology Is Building

◆Challenges

Expanding to new markets
New brand launch
E-commerce website creation
Technical debt
Local brand deployment
Influencer strategy development
Expanding into new market
Establishing local brand presence
Building influencer network
Legacy system stability

▲Active Projects

Japanese influencer marketing campaigns
Visual identity creation
Communication strategy development
Packaging design
Ai-powered ranking and classification systems
Chatbot development
Llm-based applications
Local brand deployment & website localization
Key opinion leaders & creators strategy
Press visibility

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Marketing

Product

Engineering

Ops

Design

Finance

Sales

Support

Seniority

Intern

Mid

Manager

Lead

Senior

Notable leadership hires: Art Director

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About Typology

Typology makes skincare products sold direct-to-consumer through its own ecommerce platform, not traditional retail. Founded in 2019 and B Corp certified from inception, the company operates as a privately held business with 51–200 employees, headquartered in Paris. The infrastructure spans design tools (Figma, Adobe suite), backend services (AWS, GCP, BigQuery, PostgreSQL, DynamoDB), data pipelines (Airbyte, dbt), and payment processing (Stripe, PayPal). Current focus areas include geographic expansion (Japan influencer campaigns, local brand deployment), new product launches, and internal AI initiatives for product discovery and customer support.

HeadquartersParis, Île-de-France

Company Size51–200 employees

Founded2019

Hiring MarketsFrance

Frequently Asked Questions

What tech stack does Typology use?

Frontend: React, Vue, GraphQL, Tailwind CSS, React Native (Expo). Backend: Node.js, Python, PostgreSQL, DynamoDB. Infrastructure: AWS, GCP, BigQuery. Data/AI: Airbyte, dbt, OpenAI, LangChain. Commerce: Shopify, Stripe, PayPal. Design: Figma, Adobe suite (Photoshop, InDesign, Illustrator, Premiere Pro).

What is Typology working on right now?

Geographic expansion (Japan influencer campaigns, local brand deployment, website localization), AI-powered product ranking and chatbots (LangChain, OpenAI), packaging design, visual identity work, and press strategy—while managing technical debt in legacy systems.