Soft gel nail extension brand scaling through influencer marketing and product innovation
Aprés Nail manufactures patented soft gel nail products for professional technicians. The hiring mix is heavily weighted toward marketing (9 roles) with design and operations support, reflecting a brand-scaling phase driven by influencer campaigns and product launches rather than pure product R&D. Core operational friction points—shipping costs, order discrepancies, invoicing—suggest they're building supply-chain resilience as distribution expands.
Notable leadership hires: Art Director
Aprés Nail develops soft gel nail extension products positioned as an alternative to fast-fashion nail trends, targeting professional nail technicians and salons. Founded in 2015 and headquartered in Rowland Heights, California, the company operates across manufacturing, logistics, and direct-to-consumer channels via Shopify. The tech stack spans NetSuite (finance/operations), Salesforce (CRM), and a full social and video production suite (Adobe Creative Cloud, TikTok, Instagram, YouTube), indicating heavy reliance on content-driven demand generation. Current focus areas include new product launches, strategic account onboarding, and influencer partnership scaling.
NetSuite for operations, Salesforce for CRM, Shopify for e-commerce, Klaviyo for email, and a full Adobe Creative Cloud suite (Photoshop, Illustrator, Premiere Pro, After Effects) plus Sprout Social for social management.
Rowland Heights, California. The company is privately held, founded in 2015, and currently operates with 51–200 employees.
Other companies in the same industry, closest in size