Sunny Health & Fitness Tech Stack

Fitness equipment distributor scaling marketplace presence and paid media

Wellness and Fitness Services City of Industry, California 51–200 employees Founded 2002 Self-Owned

Sunny Health & Fitness operates a 20-year-old fitness equipment distribution business now in expansion mode across Amazon, Walmart, and eBay. The tech stack is heavily weighted toward Amazon-native tools (Seller Central, Helium 10, Jungle Scout) and paid-media optimization (Google Ads, SEMrush, Kenshoo), reflecting a marketplace-first go-to-market. Marketing is the hiring focus (17 roles), signaling a shift toward performance-driven growth and content production—especially video and photography—rather than product development.

Tech Stack 34 technologies

Core StackGoogle Ads Google Analytics Adobe Premiere Pro Shopify Klaviyo WordPress Adobe Photoshop AWS Looker Adobe Illustrator Adobe InDesign Adobe Creative Cloud Amazon Advertising Bing Amazon Advertising Console SEMrush Helium 10 Kenshoo Amazon Seller Central Jungle Scout eBay Adobe After Effects Capture One Bing Ads Pinterest Looker Studio Google Tag Manager macOS Photoshop InDesign+2 more

What Sunny Health & Fitness Is Building

◆Challenges

Paid media performance optimization
Improving roi
Inefficient supply chain logistics
Maintaining listing accuracy and compliance
Improving product visibility and rankings
Expanding to new marketplaces
Continuous fast growth
Customer return management
Scaling campaigns
Delinquent accounts

▲Active Projects

Amazon a+ content
Improve quality scores and ctr
Trade show displays
Align ads with product launches
Expanding listings to walmart and ebay
Optimizing product listings for seo
Managing product variations and promotions
Video film production
Photography production
Catalog-to-site launches

Hiring Activity

Accelerating30 roles · 8 in 30d

Department

Marketing

Sales

Finance

Ops

Support

Executive

Manufacturing

Seniority

Mid

Junior

Senior

Manager

Notable leadership hires: Creative Director

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About Sunny Health & Fitness

Sunny Health & Fitness manufactures and distributes fitness equipment (treadmills, stationary bikes, and ancillary gear) across home-user and professional markets. Founded in 2002, the company is based in City of Industry, California and operates with 51–200 employees. Primary sales channels are Amazon, eBay, and newer expansion into Walmart. The business model is inventory-led: margins depend on listing optimization, paid-media ROI, and supply-chain efficiency. Current operational focus is scaling catalog launches, managing product variations across marketplaces, and improving paid-campaign performance.

HeadquartersCity of Industry, California

Company Size51–200 employees

Founded2002

Hiring MarketsUnited States

Frequently Asked Questions

What's Sunny Health & Fitness tech stack?

Amazon Seller Central, Helium 10, Jungle Scout, Google Ads, SEMrush, Kenshoo, Shopify, Klaviyo, Adobe Creative Suite, AWS, Looker, and Google Analytics. Heavy emphasis on Amazon-native and paid-media tools.

What is Sunny Health & Fitness working on?

Amazon A+ content, marketplace expansion (Walmart, eBay), SEO-optimized product listings, video and photography production, trade-show displays, and campaign alignment with product launches.

How this profile is built

Sunny Health & Fitness's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.