Find and understand companies by the technologies they use, the problems they solve, and the projects they're building.
Buyer intent, before it becomes "intent data".
echoloc started with a frustration we kept hitting: the tools that are supposed to tell you which companies to talk to are either too shallow to matter, too expensive to justify, or impossible to verify.
Take technographics — knowing what a company actually runs. Most of it comes in two flavors. The cheap kind reads the front end: the JavaScript tags, the CDN, the analytics pixel. It will tell you a site uses React and Cloudflare — true, and almost useless for B2B selling. The serious kind, the stack that signals real budget and real buying decisions, sits behind enterprise contracts most teams can't afford.
Intent data has the opposite problem. Platforms like 6sense and Bombora hand you a score and a "surge" alert, but you can't see what's underneath. You're asked to trust a number you can't trace to a single piece of evidence — and by the time it lights up, the deal is usually already in motion and the shortlist already drawn.
We were convinced there was a better signal sitting in plain sight. Companies tell you what they're doing long before any intent model notices: who they hire, what those roles demand, the tools named in the job spec, the initiatives they staff up for, the problems they openly admit to in their own postings. Read it carefully and that public footprint shows you what a company is building and what it's fighting — in its own words.
So we built echoloc to read it at scale. For every company we track, echoloc structures three things firmographics skip: the technologies it uses, is adopting, or is moving off; the operational problems its teams are actively solving; and the projects it's investing in right now. Every signal traces back to the public evidence behind it — no black box, no unsourced score.
Intent should be evidence-based. If we can't point to the public signal a claim came from, we don't show it. And we're precise about what the data is — a technology-adoption and business-activity signal inferred from public sources — and what it isn't: an official customer list or a confirmed vendor relationship. Trustworthy data starts with being honest about its limits.
Technographics with context. Not just that a company uses Snowflake, but whether it's rolling it out, replacing it, or still evaluating it — the difference between a closed account and an open one.
Business priorities. The operational problems a company is working on — the kind that turn directly into vendor budgets.
Active projects. What a company is building, launching, or rebuilding this quarter, surfaced from its own public signals.
echoloc is built by a small team with backgrounds in B2B data infrastructure and go-to-market tooling — the kind of people who got tired of the same broken options and decided to build the alternative. We're heads-down building; the fastest way to reach us is email.
To see exactly how we collect, clean, and structure all of this, read our Data & Methodology.
Search companies by the technologies they use, the problems they're solving, and the projects they're staffing — with the public evidence behind every match.