How echoloc compiles, normalises, and refreshes company technology-adoption signals from public data.
echoloc turns the public footprint companies leave behind into structured, searchable, evidence-backed intelligence. Here is exactly how that works.
echoloc is a company-intelligence platform that tracks more than 8,000 technologies across tens of millions of companies. For each company we build a profile from three structured signal types: the tools it uses, adopts, or is moving away from; the projects its teams are working on; and the operational problems they are solving. The goal is to let B2B teams find companies by what they are actually doing — not just by firmographic filters like size, industry, and location.
Profiles are compiled from public hiring and company data signals — career pages, public listings, and company web presence. A company appears against a technology when that technology shows up in its public hiring and engineering footprint, or as an adjacent part of a stack it is clearly building on. Nothing here comes from private accounts or sources behind a login.
Raw signals are noisy, so most of the work is in the cleanup. We normalise technology names to canonical forms, so "PostgreSQL", "Postgres", and "psql" collapse into one entity rather than three. We filter out generic office and productivity tools that carry no adoption meaning. We cluster near-duplicate phrasings of projects and challenges, so a profile shows a handful of distinct themes instead of dozens of restatements of the same one. And we strip out self-references and intermediary or agency listings that would otherwise pollute a company's stack.
The underlying corpus is updated continuously, and company profiles are rebuilt on a rolling basis. Any figure on a profile is an estimate that reflects the most recent rebuild and will change over time as a company's public footprint changes. A profile is a snapshot, not a permanent record.
A technology on a company's profile is an adoption signal inferred from public data. It means the company's public footprint points to use of, or investment in, that technology. It is not an official vendor confirmation or a customer list, and counts are estimates rather than audited figures. We surface them as a research starting point — a way to build a shortlist and understand a market — not as a system of record.
echoloc is built for B2B teams: sales and go-to-market teams building targeted account lists, competitive and market researchers mapping technology adoption, and partnership teams finding companies in a specific ecosystem. If you have a question about the data or want to discuss using it at scale, get in touch.
Search companies by the technologies they use, the problems they're solving, and the projects they're staffing — with the public evidence behind every match.