Xponential Fitness Tech Stack
Franchise operator of five boutique fitness brands across Pilates, yoga, barre, and strength training
Xponential Fitness operates a multi-brand fitness franchise platform with five distinct concepts (Club Pilates, YogaSix, Pure Barre, StretchLab, BFT) spanning 49 U.S. states and 30 countries. The company's tech stack—MindBody for studio management, NetSuite for financials, Fivetran + Apache Airflow + Python for data pipelines, and AWS containerization—supports a heavily sales-driven operation; 91 of 198 open roles are in sales, reflecting the core challenge across all projects and pain points: membership acquisition and retention at franchisee studios. No platform migrations or new tech adoption are visible, suggesting focus is on operational execution rather than infrastructure overhaul.
Tech Stack 24 technologies
What Xponential Fitness Is Building
◆Challenges
- Increasing membership sales
- Meeting studio sales goals
- Retaining current members
- Member retention
- Lead conversion
- Improving franchisee economics
- Improving studio operations
- Staff scheduling
- Driving multiple revenue streams
- Membership acquisition
▲Active Projects
- New membership sales
- Lead generation including grass roots marketing and networking
- Marketing campaigns to generate leads
- Lead management
- Sales process implementation
- New member acquisition
- Grassroots marketing and networking
- Lead generation strategy
- Nationwide sales strategy implementation
- Special events promotion
Hiring Activity
Department
Seniority
Notable leadership hires: Director of Operations, Creative Director