Anastasia Beverly Hills Tech Stack
Direct-to-consumer and retail beauty brand built on brow expertise
Anastasia Beverly Hills is a founder-led beauty company operating salons, retail partnerships, and a branded product line across brows, color, and skincare. The hiring mix is heavily weighted toward sales (17 of 27 roles), with marketing and design supporting creative output — a structure that reflects a brand scaling through wholesale retail and DTC channels. Active projects span brand film production, in-store education, and performance marketing (incrementality testing, CAC/LTV modeling), while pain points cluster around retail sales execution and production-studio operations (payroll, invoice processing), suggesting the company is managing both physical salon operations and a growing product manufacturing footprint.
Tech Stack 25 technologies
What Anastasia Beverly Hills Is Building
◆Challenges
- Meeting retail sales targets
- Staying within allocated spending budgets
- Achieving retail sales goals
- Payroll for production staff
- Invoice processing for production studio
- Maintaining brand consistency
- Scaling visibility and performance
- Optimizing spend
- Inventory concerns
- Compliance issues
▲Active Projects
- Brand films
- Deliver education to store teams
- Corporate programming
- In-store event activity
- Implement see focus strategy
- Sizzles
- Case studies
- Incrementality testing and lift studies
- Cac / ltv modeling
- Direct mail and programmatic pr optimization
