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Anastasia Beverly Hills Tech Stack

Prestige beauty brand scaling brow and skincare products across retail and e-commerce

Personal Care Product Manufacturing Beverly Hills, CA 51–200 employees Founded 1997 Self-Owned

Anastasia Beverly Hills operates a founder-led beauty brand built around proprietary brow-shaping techniques and an expanding skincare line, now scaling internationally across Sephora, Nordstrom, and direct channels. The tech stack reveals a manufacturing and retail-operations focus: SAP, NetSuite, Salesforce, and demand-planning tools (Blue Ridge, Logility, JDA, Anaplan) anchor the back office, while hiring velocity is accelerating in sales and finance — signaling a shift from single-founder brand to managed, multi-channel distribution.

Tech Stack 21 technologies

Core StackGoogle Ads Adobe Premiere Pro After Effects Adobe Creative Cloud Adobe Photoshop Adobe Illustrator Adobe InDesign SAP NetSuite Salesforce Meta TikTok DaVinci Resolve YouTube Stampli Paylocity Excel Google Sheets Anaplan Logility JDA

What Anastasia Beverly Hills Is Building

◆Challenges

Gaps between strategy and execution
Achieving retail sales goals
Forecast accuracy improvement
Accelerated international growth
Module enhancement requirements
Maximizing retail results
Maximizing brand resources
Staying within allocated spending budgets
Inventory management
Gaps in training effectiveness

▲Active Projects

International growth planning
Blue ridge demand planning module updates
New product launches
In-store event activity
Social media visual assets
Corporate programming
Marketing materials for campaigns and events
Educational assets for e-commerce product pages
Retail omnichannel marketing campaigns
Deliver education to store teams

Hiring Activity

Accelerating40 roles · 20 in 30d

Department

Sales

24

Finance

4

Ops

3

Design

2

Marketing

2

Logistics

1

Operations

1

Support

1

Seniority

Mid

13

Junior

10

Manager

8

Director

3

Senior

3

Lead

1

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About Anastasia Beverly Hills

Anastasia Beverly Hills is a self-owned beauty product manufacturer founded in 1997, headquartered in Beverly Hills, CA. The brand originated from founder Anastasia Soare's brow-shaping expertise and expanded from a single salon into a multi-location presence: two full-service salons in Beverly Hills and Brentwood, plus concessions at Sephora, Nordstrom, and international retail locations. The product line spans brows, color cosmetics, and skincare. Active projects center on international expansion, omnichannel retail marketing, demand forecasting refinement, and store-team education. The 51–200-person organization is hiring across France, UK, US, Australia, and Germany.

HeadquartersBeverly Hills, CA

Company Size51–200 employees

Founded1997

Hiring MarketsFrance, United Kingdom, United States, Australia, Germany

Frequently Asked Questions

What is Anastasia Beverly Hills' tech stack?

Enterprise systems include SAP, NetSuite, Salesforce, and demand-planning tools (Blue Ridge, Logility, JDA, Anaplan). Marketing and creative workflows use Adobe Creative Cloud, DaVinci Resolve, and TikTok/Meta/YouTube. HR and finance use Paylocity, Stampli, and spreadsheet tools.

What is Anastasia Beverly Hills working on?

Key initiatives include international growth expansion, demand-forecasting accuracy improvements, new product launches, omnichannel retail campaigns, and store-team training programs. The company is also updating its demand-planning systems (Blue Ridge module enhancements).