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Pixi Inc. Tech Stack

Direct-to-consumer beauty brand scaling across marketplaces and retail

Personal Care Product Manufacturing Los Angeles, CA 51–200 employees Founded 1999 Privately Held

Pixi is a 25-year-old independent beauty brand with operations in Los Angeles, London, and Singapore, selling color cosmetics and skincare across 50+ countries. The company is actively hiring across marketing, sales, and operations—with 26 roles posted in the last 30 days—while managing simultaneous challenges in Amazon marketplace performance, inventory throughput, and on-time delivery. The tech stack reveals a D2C + marketplace-first operating model: Shopify for owned commerce, Amazon Advertising and DSP for paid acquisition, NetSuite for back-office, and heavy use of Adobe and social video tools (TikTok, Instagram, YouTube, CapCut) to drive brand visibility.

Tech Stack 34 technologies

Core StackShopify Google Analytics AWS NetSuite Adobe Creative Cloud Adobe Illustrator Adobe Photoshop Adobe Premiere Pro After Effects HTML CSS Excel Microsoft Office Amazon Advertising Amazon DSP Instagram Meta Twitter Snapchat TikTok YouTube X Amazon Seller Central Helium 10 Jungle Scout InDesign Lightroom Final Cut Pro CapCut Brandwatch+3 more

AdoptingDSP

What Pixi Inc. Is Building

◆Challenges

In-store performance issues
Boosting brand visibility
Listing restrictions
Ensuring efficient warehouse throughput
Optimizing amazon performance
On-time delivery
Inventory and delivery performance
Scaling marketplace listings
Meeting daily sales goals
Enhancing customer satisfaction

▲Active Projects

Live shopping events
Customer event planning
Amazon advertising ppc campaigns
Shopmy affiliate campaigns
Brand events and experiential activations
Continuous improvement initiatives for outbound logistics
Special events send outs
Amazon campaign management
Amazon go-to-market strategy
Merchandising strategies

Hiring Activity

Accelerating50 roles · 25 in 30d

Department

Marketing

17

Sales

16

Ops

5

Finance

3

Design

2

Product

2

Executive

1

HR

1

Seniority

Mid

10

Junior

8

Manager

8

Senior

8

Intern

6

Director

5

Lead

1

VP

1

Notable leadership hires: Marketing Director, Social Media Director, Chief of Staff, Operations Director, Director of Human Resources

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About Pixi Inc.

Pixi manufactures and distributes color cosmetics and skincare products under its own brand, positioning itself around multi-tasking, botanical-forward formulations at accessible price points. The company operates two physical flagship boutiques (London and Los Angeles) and sells through direct-to-consumer channels, Amazon, and select retail partners in 50+ countries. With 51–200 employees based in the US, UK, and Singapore, Pixi is structured around a family-owned, independent ownership model. Current operational priorities center on scaling Amazon marketplace listings, improving warehouse logistics, and meeting inventory-delivery SLAs while simultaneously building brand awareness through social and event marketing.

HeadquartersLos Angeles, CA

Company Size51–200 employees

Founded1999

Hiring MarketsUnited Kingdom, United States, Singapore

Frequently Asked Questions

What is Pixi's tech stack?

Pixi uses Shopify for e-commerce, NetSuite for order management, Amazon Advertising and DSP for marketplace paid media, Google Analytics for measurement, and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for content production across social channels including TikTok, Instagram, and YouTube.

Where is Pixi headquartered?

Pixi is headquartered in Los Angeles, California, with additional offices in London and Singapore. The company also operates flagship boutiques in London and Los Angeles.