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E.L.F. BEAUTY Tech Stack

Multi-brand beauty portfolio across cosmetics, skincare, and lifestyle

Personal Care Product Manufacturing Oakland, California 201–500 employees Founded 2004 Public Company

E.L.F. Beauty operates a portfolio of five brands (e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and rhode) selling direct-to-consumer and through retail. The tech stack is heavily SAP-centric—S/4HANA, FI/CO, ECC, BW, HANA, IBP—indicating a complex, data-intensive supply chain and financial operation typical of multi-brand CPG at scale. Active hiring accelerates across marketing (78 roles) and ops (24), with concurrent projects in master data management, zero-trust security, and predictive audience targeting, suggesting the company is tightening data governance while scaling digital go-to-market.

Tech Stack 106 technologies

Core StackAWS SAP S/4HANA SAP Splunk ServiceNow JavaScript Angular Azure GCP SAP FI/CO Excel SQL SAP ECC SAP BW SAP Solution Manager SAP IBP SAP Cloud Integration SAP Analytics Cloud SAP Cloud Connector SAP Web Dispatcher SAP HANA SAP RISE TikTok Avalara Instagram X Meta Sentinel HTML CSS+75 more

What E.L.F. BEAUTY Is Building

◆Challenges

Data security compliance
Grow net sales
Reducing operational costs
High-impact retail supply chain challenges
Optimize item distribution
Stock shortages
Process improvement for indirect tax compliance
Compliance with regulatory requirements
Skills gaps
Scaling payroll operations

▲Active Projects

New product launches
Campaign launch execution
Gtm launch strategy
Predictive audience targeting
Zero trust implementation
Master data management system development
Seasonal 360 campaigns
Sample request coordination
Annual sales plan for walmart
Campaigns and brand activations across digital platforms

Hiring Activity

Accelerating210 roles · 100 in 30d

Department

Marketing

78

Ops

24

Sales

23

Data

14

Finance

13

Design

11

Engineering

11

Product

11

Seniority

Senior

56

Intern

44

Mid

40

Manager

33

Director

13

Junior

13

Lead

9

VP

1

Notable leadership hires: Director, Insights & Voice, Art Director, Sourcing Director

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About E.L.F. BEAUTY

E.L.F. Beauty, founded in 2004 and headquartered in Oakland, California, is a publicly traded personal care company operating a portfolio of five brands spanning color cosmetics, skincare, and lifestyle categories. The portfolio includes the flagship e.l.f. Cosmetics brand, clean skincare lines (e.l.f. SKIN, Well People, Naturium, rhode), and Keys Soulcare, a collaboration brand. The company sells through direct-to-consumer channels and major retail partnerships. With 201–500 employees, E.L.F. manages multi-tier manufacturing, supply chain, and distribution across multiple geographic markets, supported by an enterprise SAP environment and growing teams in marketing, operations, and data.

HeadquartersOakland, California

Company Size201–500 employees

Founded2004

Hiring MarketsChina, United States, Germany, India, United Kingdom

Frequently Asked Questions

What is E.L.F. Beauty's tech stack?

E.L.F. uses SAP S/4HANA, SAP FI/CO, SAP ECC, SAP HANA, and SAP IBP for enterprise resource planning and financial management. Cloud infrastructure runs on AWS, Azure, and GCP. Analytics and monitoring rely on Splunk and SAP Analytics Cloud. Marketing uses TikTok, Instagram, Meta, and X for social campaigns.

Where does E.L.F. Beauty hire internationally?

E.L.F. actively recruits in the United States, China, Germany, India, and the United Kingdom, reflecting geographic expansion across manufacturing, supply chain, and sales operations.