Brazilian maker of deodorants, fragrances and personal care brands
Grupo Dana Cosméticos manufactures deodorants, fragrances and personal care products from São Paulo, running core operations on SAP ERP with Power BI for reporting. A parallel digital commerce stack (VTEX, Shopee, Google Ads, Tag Manager) plus retail media and affiliate projects shows a push beyond physical retail. Accelerating hiring tilts toward finance and manufacturing, matching pain points around tax compliance and financial closings.
Grupo Dana Cosméticos is a privately held personal care manufacturer headquartered in São Paulo, operating in Brazil since 1956. Its portfolio spans deodorants, including cream formats, perfumes, hair care, depilation, skin care and dermocosmetics, with brands such as Tabu, Herbíssimo and Tênis Sec. Products are distributed widely through Brazilian retail points of sale and online channels. The company employs between 201 and 500 people across finance, manufacturing, marketing, sales, procurement and ecommerce functions.
Dana runs SAP ERP for core operations, Power BI, Power Query and Looker Studio for analytics, VTEX and Shopee for ecommerce, AWS, Google Ads and Tag Manager, Adobe Creative tools, Canva, a TMS and Monday.com.
Yes, hiring is accelerating, concentrated in finance and manufacturing, with additional roles across ecommerce, engineering, marketing, procurement and sales, mostly at mid and senior levels.
Current initiatives include rebranding the Herbíssimo brand, planogram design for retail shelves, category development, and building fulfillment, retail media and affiliate program strategies.
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Grupo Dana Cosméticos's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
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