Brazilian personal care manufacturer with 70+ years and multi-brand portfolio
Grupo Dana Cosméticos operates a established manufacturing and distribution network across personal care—deodorants, fragrances, skincare, haircare—with presence in over 100,000 retail points and monthly volumes exceeding 2 million units. The tech stack (SAP, Power BI, Looker Studio, Monday.com) reflects a supply-chain and finance-focused operation; hiring velocity is accelerating across manufacturing, engineering, and logistics, signaling production capacity or efficiency improvements tied to ongoing rebranding and category development work.
Grupo Dana Cosméticos manufactures and distributes personal care products across Brazil under multiple established brands (Tabu, Herbíssimo, Tênis Sec, and others). The company was founded in 1956 as the Brazilian subsidiary of the Spanish Dana group and became independently operated in 2005. Current product portfolio spans deodorants, fragrances, skincare, haircare, and cosmetics. Retail reach exceeds 100,000 points of sale; production volumes approach 2 million units monthly. The organization spans manufacturing, logistics, finance, marketing, and quality functions across 201–500 employees, headquartered in São Paulo.
SAP for enterprise resource planning, Power BI and Looker Studio for analytics, Monday.com for task management, Adobe Creative Suite (Illustrator, Photoshop, InDesign) for design, and Google Ads and Google Tag Manager for digital marketing.
Headquartered in São Paulo, Brazil. Products are sold across more than 100,000 retail points in Brazil, with historical operations (now independently run since 2005) across the United States, England, Spain, and Canada.
Grupo Dana Cosméticos's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.