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Grupo Dana Cosméticos Tech Stack

Brazilian personal care manufacturer with 70+ years of regional brand portfolio

Personal Care Product Manufacturing São Paulo 201–500 employees Founded 1956 Privately Held

Grupo Dana operates a portfolio of established personal care brands across deodorants, fragrances, and skincare in Brazil, with 2+ million units shipped monthly across 100,000+ retail points. The tech stack is finance and marketing-heavy (SAP, Power BI, Looker Studio, Google Tag Manager, Adobe suite), while active projects cluster around digital campaign optimization and packaging design—typical of a manufacturing business scaling direct-to-consumer touchpoints. Pain-point concentration on tax compliance, production deadlines, and cost optimization reflects the operational friction points of a mid-market manufacturer managing both supply-chain velocity and regulatory complexity in Brazil.

Tech Stack 15 technologies

Core StackSAP Google Ads Power BI Adobe Illustrator Adobe Photoshop Adobe InDesign Word PowerPoint Excel XML Meta TikTok Looker Studio Google Sheets Google Tag Manager

What Grupo Dana Cosméticos Is Building

◆Challenges

Mitigating compliance risks
Meeting production deadlines
Optimizing tax processes
Ensuring tax compliance
Conformidade tributária
Fechamento contábil mensal
Auditorias externas
Process deviations and non-conformities
Reducing operational costs
Optimizing resource utilization

▲Active Projects

Implementing google tag manager tags and events
Testing new acquisition and retention formats
Creating weekly dashboards and monthly reports
Key visuals for seasonal campaigns
Packaging art for primary and secondary packaging
Motion graphics for paid media

Hiring Activity

Accelerating15 roles · 6 in 30d

Department

Finance

4

Engineering

2

Manufacturing

2

Marketing

2

Design

1

HR

1

Logistics

1

Seniority

Mid

6

Junior

3

Senior

3

Lead

1

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About Grupo Dana Cosméticos

Dana is a privately held personal care manufacturer headquartered in São Paulo, Brazil, with roots tracing to 1932 in Barcelona. The company entered the Brazilian market in 1956 and now sells multiple established brands—including Tabu, Herbíssimo, and Tênis Sec—across deodorants, fragrances, dermocosméticos, and hair care. Products reach over 100,000 retail points nationwide, with monthly unit volume making the company a top-five player in the Brazilian deodorant segment. The workforce spans 201–500 employees across finance, manufacturing, marketing, design, logistics, and engineering, with hiring currently accelerating.

HeadquartersSão Paulo

Company Size201–500 employees

Founded1956

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Grupo Dana use?

SAP for enterprise resource planning, Power BI and Looker Studio for analytics, Google Tag Manager and Meta/TikTok for digital marketing, and Adobe suite (Illustrator, Photoshop, InDesign) for creative production.

What is Grupo Dana working on?

Google Tag Manager implementation, digital acquisition and retention campaign testing, weekly analytics dashboards, seasonal campaign visuals, and packaging art design for primary and secondary product packaging.