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Kitsch Tech Stack

Direct-to-consumer beauty brand scaling social commerce on TikTok

Personal Care Product Manufacturing Los Angeles, California 51–200 employees Founded 2011 Privately Held

Kitsch is a woman-owned personal care and beauty brand built around solid shampoos, conditioners, and hair accessories, now pivoting heavily toward social commerce. The tech stack reveals a DTC-first orientation (Shopify, TikTok Shop, Liquid/React storefronts) paired with operational tools (NetSuite, Looker) typically deployed when supply-chain complexity rises. Hiring velocity is accelerating, concentrated in marketing (11 roles) with distributed ops across US, Mexico, Colombia, and Philippines—a hiring pattern consistent with rapid TikTok Shop expansion and live-commerce execution.

Tech Stack 29 technologies

Core StackNetSuite Shopify JavaScript GitHub GitLab React Looker Adobe Creative Cloud Asana Canva AWS TikTok TikTok Shop Microsoft Office Excel Word PowerPoint Google Liquid HTML CSS SCSS Shopify CLI Git Alpine.js CapCut Photoshop Instagram YouTube

What Kitsch Is Building

◆Challenges

Ensuring vendor capacity alignment
Inventory discrepancies
Driving revenue growth through partnerships
Streamlining supplier communication
Driving otif delivery performance
Reduce churn
Prevent stockouts
Scaling tiktok shop growth engine
Improving cost efficiency
Grow tiktok shop revenue

▲Active Projects

Live commerce calendar
Trend-to-commerce pipeline
High-volume performance-driven content launch
Us tiktok affiliate programs
Tiktok sorority outreach initiative
Cost efficiency initiatives
Strategic sales plan
Promotional campaigns
Stock level coordination
Product launches

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Marketing

11

Ops

3

Design

2

Logistics

2

Engineering

1

Product

1

Sales

1

Support

1

Seniority

Mid

14

Manager

3

Senior

3

Director

1

Intern

1

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About Kitsch

Founded in 2011 and based in Los Angeles, Kitsch manufactures and sells beauty and hair-care products directly to consumers via e-commerce and social platforms. The product line spans solid shampoos and conditioners marketed for all hair types, alongside hair ties, headbands, and beauty accessories. The company operates with 51–200 employees and maintains supply chains across multiple countries. Current operational focus includes live-commerce calendar execution, TikTok Shop growth, affiliate partnerships, and inventory-to-demand alignment.

HeadquartersLos Angeles, California

Company Size51–200 employees

Founded2011

Hiring MarketsMexico, Philippines, United States, Colombia

Frequently Asked Questions

What is Kitsch's tech stack?

Kitsch uses Shopify (storefront), TikTok and TikTok Shop (social commerce), NetSuite (ERP), Looker (analytics), AWS (cloud), React and Liquid (frontend), and Adobe Creative Cloud (design production).

What is Kitsch working on right now?

Active projects include TikTok Shop scaling, live-commerce calendar launches, trend-to-commerce pipelines, TikTok affiliate programs, sorority outreach, and cost efficiency initiatives. Operational priorities focus on inventory alignment and OTIF (on-time, in-full) delivery performance.