Shopper intelligence and shoppable media platform for omnicommerce revenue
Wayvia operates a shopper and retail intelligence platform built on Salesforce, Snowflake, and Kafka, designed to connect brand media to retail conversions across channels. The company is actively migrating to a unified Snowflake environment and building AI/ML capabilities, while also launching premium data products — indicating a shift from pure price-monitoring legacy toward predictive commerce and agentic solutions. Sales-led hiring (7 roles) alongside a smaller engineering footprint (4 roles) suggests they're scaling revenue against a maturing but resource-constrained product organization.
Notable leadership hires: Head of Sales
Wayvia helps consumer brands understand shopper behavior and optimize the path to purchase across offsite media, onsite experiences, and emerging agentic commerce channels. The platform aggregates retail intelligence — pricing, availability, shopper signals — and connects it to media performance and conversion data, enabling brands to compete on predictive decision-making rather than guesswork alone. The company operates across omnicommerce data integration, price intelligence, and shoppable media activation. Wayvia serves mid-market and enterprise brands with data pipelines spanning Salesforce, Snowflake, and BigQuery, and is working through a multi-warehouse consolidation and customer migration cycle.
Wayvia's core stack includes Salesforce, Snowflake, Kafka, PostgreSQL, MySQL, BigQuery, AWS (RDS, SQS), and Kubernetes. Frontend is TypeScript; backend includes Go, PHP, and Laravel.
Wayvia is headquartered in Irvine, California. The company employs 201–500 people and is actively hiring in the United States and United Kingdom.
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