Omnicommerce intelligence platform connecting brand media to retail conversions
Wayvia operates a data-intensive omnicommerce platform built on Snowflake, dbt, and Kafka—processing shopper signals and retail data across channels to drive conversions. The hiring mix is product-led (4 of 10 active roles), with concurrent focus on AI-native development practices and a canonical dbt data model, indicating a shift from traditional shopper marketing (legacy PriceSpider positioning) toward agentic commerce and predictive decision-making. Open pain points around implementation roadblocks and client churn suggest scaling challenges in operationalizing intelligence for enterprise buyers.
Wayvia (rebranded from PriceSpider in 2004) builds an omnicommerce intelligence layer for consumer brands and retailers. The platform ingests price, stock, and shopper data across online and offline channels, powers shoppable media (brand-owned product links), and surfaces retail intelligence to inform purchasing decisions. Core stack spans Salesforce (CRM), Snowflake + BigQuery (data warehouse), dbt (transformation), Looker (analytics), and Kafka (streaming). Recent projects center on agentic commerce capabilities, canonical data modeling, and data quality standards—addressing internal fragmentation. Headquarters in Irvine, California; 201–500 employees, privately held.
Salesforce, Snowflake, BigQuery, Kafka, dbt, Looker, Python, TypeScript, Go, Kubernetes, Docker, PostgreSQL, MySQL, AWS (RDS, SQS). Emphasis on data pipelines and warehouse-first architecture.
Shoppable media product roadmap, AI-enabled enterprise platform, Snowflake data model canonicalization (dbt), agentic commerce (Prowl roadmap), data quality standards, and unauthorized seller detection capabilities.
Wayvia (formerly PriceSpider)'s technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.