Planful Tech Stack

Financial performance management cloud platform for planning and analytics

Software Development San Francisco, California 201–500 employees Privately Held

Planful operates a financial performance management suite built on Salesforce + NetSuite + SAP integrations, with Dell Boomi for middleware. Their hiring velocity is accelerating, but the active pipeline skews heavily toward sales (6 roles) and support (2), with only 1 engineering opening — a characteristic shape for a mature, sales-driven software business scaling customer acquisition rather than core product. Pain points cluster around SDR organization scaling, pipeline quality, and value realization, pointing to a go-to-market organization still tuning its motion.

Tech Stack 23 technologies

Core StackSalesforce Marketo ZoomInfo WordPress Postman NetSuite SAP Dynamics 365 Active Directory Zoom Slack VMware Hyper-V AWS Outreach LeanData Dell Boomi SoapUI Intacct Azure Rocky Linux Red Hat Enterprise Linux Azure Entra ID

What Planful Is Building

◆Challenges

Growing demand
Prevent sales demo disruptions
Data hygiene and database health
Optimizing sdr org for scale
Developing manager layer
Pipeline quality over volume
Maximizing platform value
Value realization
Slow cycle times
Low productivity

▲Active Projects

Tenant management tickets
Sales demo assets
Campaign execution and measurement
Marketing operations process optimization
Global sdr pipeline creation
Development of sdr managers
Execution of allbound model
Planful financial performance management suite implementation
Customer onboarding and deployment
Grow sales development team in the uk

Hiring Activity

Accelerating10 roles · 9 in 30d

Department

Sales

Support

Engineering

Finance

Marketing

Seniority

Junior

Mid

Senior

Manager

Company intelligence

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About Planful

Planful provides cloud software for financial planning, budgeting, consolidations, reporting, and analytics across mid-market and enterprise customers globally. The platform integrates with core ERP and CRM systems (NetSuite, SAP, Salesforce, Dynamics 365) and serves over 1,500 customers across more than 100 countries. The company is privately held, backed by Vector Capital, and operates from San Francisco with distributed hiring across the US, India, and other regions. Core workflows include business-wide planning cycles, financial consolidation, and AI-accelerated reporting.

HeadquartersSan Francisco, California

Company Size201–500 employees

Hiring MarketsIndia, United States, Syria

Frequently Asked Questions

What tech stack does Planful use?

Planful's stack centers on Salesforce (CRM), NetSuite and SAP (ERP backends), Dell Boomi (integration middleware), and cloud infrastructure via AWS and Azure. Supporting tools include Outreach for sales engagement, Marketo for marketing automation, and ZoomInfo for data enrichment.

Is Planful hiring sales roles?

Yes — 6 of 11 active roles are sales positions, with hiring velocity accelerating. Openings span junior through manager levels, including SDR expansion and a focus on building management layers within the sales development organization.

What is Planful working on?

Active initiatives include scaling the SDR organization (pipeline creation, SDR manager development), optimizing sales demo operations, campaign execution measurement, marketing operations, and accelerating customer onboarding and value realization cycles.

How this profile is built

Planful's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.