Integrated creative and media agency network serving MENA brands
Serviceplan Group Middle East operates four specialized agency brands across creative, digital, media, and gaming verticals in the MENA region. The stack is pure execution—Adobe suite, Asana, Workday, plus programmatic ad platforms (Google DV360, Amazon DSP, MediaOcean)—reflecting a high-volume creative production shop. Hiring is concentrated in marketing roles across mid and senior levels, with notable friction around social media's strategic positioning and cross-team integration, suggesting the org is scaling social capabilities faster than internal process can absorb.
Notable leadership hires: Head of Social Media
Serviceplan Group Middle East is a privately held creative and media agency headquartered in Dubai with offices in Dubai and Jeddah, founded in 2009 and operating across the wider MENA region. The group operates as four integrated brands: Serviceplan Middle East, Serviceplan Arabia, Mediaplus Middle East, and House of Gaming, serving clients across branding, digital campaigns, media planning, and experiential work. The team spans 22 nationalities across creative, digital, media, and strategic disciplines. The company actively hires marketing and design talent across Egypt, Saudi Arabia, UAE, Jordan, and Lebanon.
Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere Pro, After Effects), Asana for project management, Workday for HR, and programmatic ad platforms including Google DV360, Amazon DSP, and MediaOcean for campaign execution across Meta, Google, YouTube, and social networks.
Headquartered in Dubai, UAE, with an additional office in Jeddah, Saudi Arabia. The company operates across the MENA region and beyond.
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