B2B performance marketing agency focused on paid media and pipeline
Directive is an Irvine-based B2B marketing agency whose stack reads like a client-delivery toolkit: LinkedIn Ads, Google Ads, DV360 and The Trade Desk for paid media, 6sense and ZoomInfo for targeting, and Salesforce, HubSpot, Marketo and Pardot for automation. Hiring is accelerating and overwhelmingly marketing-led, with senior and director-level roles dominating, while job posts point to CRM implementation work and a new demand gen offering.
Notable leadership hires: Account Director, Creative Director
Directive is a privately held B2B marketing agency founded in 2014 and headquartered in Irvine, California, with 51–200 employees. It runs paid media, programmatic, content, RevOps and creative work for technology, industrial and services brands, alongside commerce and communications services such as marketplace, lifecycle marketing, PR and social. Its delivery work spans search, paid social, programmatic buying and marketing automation platforms. The firm hires across the United States, Canada and Mexico.
Directive works with LinkedIn Ads, Google Ads, Meta Ads Manager, DV360, The Trade Desk, 6sense, ZoomInfo, SEMrush, Ahrefs, Google Analytics 4, Optimizely, Unbounce, Salesforce, HubSpot, Marketo and Pardot.
Yes. Hiring is accelerating and concentrated in marketing, with a strong tilt toward senior, manager and director-level roles such as Account Director and Creative Director, plus some design and HR openings.
Directive is hiring in the United States, Canada and Mexico, with headquarters in Irvine, California.
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Directive's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.