Directive Tech Stack

B2B performance marketing agency with in-house demand gen, content, and creative

Advertising Services Irvine, California 51–200 employees Founded 2014 Privately Held

Directive is a performance marketing agency for B2B companies, operating across paid media (DV360, The Trade Desk, Google/LinkedIn/Meta ads), content + SEO (Semrush, Ahrefs), and design. The tech stack reveals a programmatic-first operation: heavy adoption of DV360 and The Trade Desk signals a shift toward automated, data-driven media buying. Active hiring is skewed 90% toward marketing and design roles, with substantial mid-to-senior composition, indicating either rapid client account growth or a push to scale service delivery.

Tech Stack 27 technologies

Core StackGoogle Analytics The Trade Desk Google Ads LinkedIn Ads HubSpot Marketo Pardot Asana Adobe Premiere Pro Salesforce Semrush Ahrefs CRM DV360 Facebook Ads Manager Google Analytics 4 Excel Facebook Business Manager Google LinkedIn Meta Google Tag Manager TikTok Instagram X YouTube Twitter

AdoptingThe Trade Desk HubSpot Marketo Pardot DV360 Google Tag Manager Google Analytics 4

What Directive Is Building

◆Challenges

New demand gen offering
Client retention and expansion
Increasing client discoverability
Scalable solutions
Approval roadblocks
Improving paid media roi
Revops gaps
Employee retention
Cross-sell upsell opportunities
Complex project execution

▲Active Projects

Social media content creation
Scalable design system
Social-first assets for blogs and marketing trends
Implement marketing automation environments
Paid media creative production
A/b creative tests for paid media
Content production
Trend identification and content translation
Integration of hourly resourcing
Quarterly client strategy development

Hiring Activity

Decelerating650 roles · 120 in 30d

Department

Marketing

562

Design

Ops

Sales

Seniority

Senior

263

Mid

129

Manager

Intern

Director

Lead

Notable leadership hires: Programmatic Lead, Associate Director, Account Director, PR & Communications Head

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About Directive

Directive is a performance marketing agency headquartered in Irvine, California, serving B2B companies across North America, EMEA, and APAC. The company operates a full-service model spanning demand generation, paid media, SEO, content strategy, creative design, and RevOps consulting. Current projects focus on scaling creative production (social-first assets, A/B testing, design systems), implementing marketing automation platforms (HubSpot, Marketo, Pardot), and developing quarterly client strategy. The organization maintains a small sales team (10 roles) and ops function (12 roles) relative to its service delivery footprint, suggesting either a mature, established client base or sales-driven growth constraints.

HeadquartersIrvine, California

Company Size51–200 employees

Founded2014

Hiring MarketsUnited States, Canada, Mexico, United Kingdom

Frequently Asked Questions

What marketing tools does Directive use?

Directive's core stack spans Semrush and Ahrefs for SEO, DV360 and The Trade Desk for programmatic media, Google/LinkedIn/Meta ad platforms, HubSpot and Marketo for marketing automation, and Google Analytics 4 for measurement. The company is actively adopting DV360, The Trade Desk, and marketing automation environments.

What is Directive working on?

Active projects include scaling paid media creative production and A/B testing, building a scalable design system, implementing marketing automation environments (HubSpot, Marketo, Pardot), and developing social-first content assets. The agency is also focused on trend identification, hourly resourcing integration, and quarterly client strategy work.