Directive Tech Stack

B2B marketing agency unifying paid, content, and demand generation around pipeline outcomes

Advertising Services Irvine, California 51–200 employees Founded 2014 Privately Held

Directive is a B2B marketing agency structured across three divisions—Performance (paid media, demand gen, creative), Commerce (marketplace, lifecycle), and Communications (PR, social)—serving technology, industrial, and services brands. The tech stack reveals a mature programmatic buying operation (DV360, The Trade Desk, Google Ads) paired with demand-generation and attribution tooling (6Sense, LeanData, Gong, Outreach), while the project backlog and hiring velocity (120 roles posted in 30 days, mostly marketing and HR) signal aggressive scaling of demand-gen capabilities and internal talent acquisition infrastructure.

Tech Stack 26 technologies

Core StackGoogle Analytics Google Ads LinkedIn Ads ZoomInfo 6Sense Salesforce Gong Asana Salesloft The Trade Desk HubSpot Marketo Pardot Adobe Premiere Pro Semrush Ahrefs Facebook Ads Manager Facebook Business Manager Google Analytics 4 Salesforce Flow LeanData Outreach CRM DV360 Google Tag Manager X

What Directive Is Building

◆Challenges

Offering new demand gen offering
Compliance with local labor laws
Building deep talent pipelines
Measuring campaign attribution
Reducing time to fill
Managing hr processes across multiple countries
Time to fill in 30 days
Filling high-volume performance marketing talent
Meeting time to fill metrics
Building inclusive talent pipeline

▲Active Projects

New demand gen offering
Targeted signal campaigns
Full-funnel demand generation campaigns
Digital marketing talent pipeline
Candidate sourcing for performance marketing
Custom client strategies
Ltv:cac modeling
Performance marketing for smb clients
Client portfolio management
Content campaigns

Hiring Activity

Accelerating130 roles · 120 in 30d

Department

Marketing

Sales

Seniority

Mid

Manager

Intern

Senior

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About Directive

Directive operates a full-service B2B marketing agency model built on DiscoverabilityOS, a proprietary methodology connecting brand visibility and demand around qualified pipeline outcomes. The company serves over 420 brands across Technology, Industrial, and Services verticals through integrated teams spanning paid media, programmatic, content, RevOps, creative, marketplace, lifecycle marketing, PR, and social. With offices across the Americas, EMEA, and APAC, the organization runs a hybrid in-house and agency model, mixing strategists, media buyers, and creative talent. Growth is evidenced by active expansion in performance marketing staffing, demand-generation offerings, and geographic hiring coverage (US, UK, Canada).

HeadquartersIrvine, California

Company Size51–200 employees

Founded2014

Hiring MarketsCanada, United Kingdom, United States

Frequently Asked Questions

What marketing tools does Directive use?

Directive's stack includes analytics (Google Analytics 4, Semrush, Ahrefs), paid platforms (Google Ads, Facebook Ads, LinkedIn Ads, DV360, The Trade Desk), demand gen (6Sense, ZoomInfo), CRM and attribution (Salesforce, LeanData, Gong, Outreach), and marketing automation (HubSpot, Marketo, Pardot).

Where is Directive headquartered?

Directive is headquartered in Irvine, California, with hiring presence in the United States, Canada, and United Kingdom.

How this profile is built

Directive's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.