Media agency scaling AI-driven insights and programmatic buying for growth-obsessed brands
Zenith is a mid-sized London-based media agency positioning growth delivery — not just reach — as its core offer. The tech stack reveals heavy investment in first-party data infrastructure (Kafka, Airflow, Spark, RAG) alongside demand-side platforms (DV360, Meta, TikTok, Snap), indicating a shift toward proprietary audience intelligence and performance optimization. Hiring is concentrated in marketing (7 roles) and data (3 roles) at manager+ seniority, paired with active projects in consumer insights analysis and self-serve campaign platforms — a pattern suggesting transition from traditional media planning into data-driven, client-facing automation.
Zenith helps brands pursue category-leading growth through strategic media investment and data-driven campaign execution. Founded in 1988, the agency operates across full-funnel media planning, programmatic buying, and performance reporting, serving mid-market to large clients. The service model spans DV360, Google Ads, Meta, TikTok, and other major demand-side platforms, with a growing emphasis on unified reporting (Looker Studio dashboards) and internal data pipelines. Recent projects include branded content partnerships, competitive benchmarking, and a self-serve campaign platform — reflecting a move toward giving clients more direct visibility and control over media performance.
Zenith executes campaigns across DV360, Google Ads, Meta Business Manager, TikTok, Snap, Twitter, LinkedIn, Pinterest, and YouTube, with internal data pipeline tools (Kafka, Airflow, Spark) for unified measurement and optimization.
Looker Studio for client-facing dashboards, alongside SQL, Python, and Spark for internal data pipelines. AWS, Azure, and GCP provide cloud infrastructure. Recent projects include Looker Studio dashboard development and an operational reporting system.
Other companies in the same industry, closest in size