Spark Foundry Tech Stack
Global media agency network running paid social, search, and programmatic campaigns at scale
Spark Foundry operates a 1,000+ person media agency spanning 70+ offices with heavy investment in performance marketing infrastructure. The tech stack reveals a programmatic-first operation: DV360, Amazon DSP, Criteo, and Kenshoo sit alongside Adobe Analytics, Tableau, and Datorama for attribution and reporting. Hiring skews heavily toward marketing (64 roles) and data (13 roles), with director and manager-level positions dominating—reflecting a client-services business in growth mode. Active pain points around data onboarding, ingestion, and match-rate tracking suggest internal analytics infrastructure is a bottleneck as the agency scales commerce and social activation work.
Tech Stack 60 technologies
What Spark Foundry Is Building
◆Challenges
- Data onboarding
- Data ingestion challenges
- Match rate tracking
- Optimizing campaign performance
- Growing commerce business
- Retaining key accounts
- Streamlining internal processes
- Improve effectiveness of communications programs
- Solving complex strategic challenges
- Hitting stated revenue
▲Active Projects
- Paid social strategy for asda
- Commerce alliance evaluation
- Campaign success measurement
- Analytical plans for communications programs
- Sql-based reporting system
- Search and commerce marketing solutions
- Broadband video programs across portals
- Consumer insights analysis
- Billing report management
- End-to-end communications planning
Hiring Activity
Department
Seniority
Notable leadership hires: Strategy Director, Planning Director, Insight Director, Performance Media Lead, Commerce Director