Spark Foundry Tech Stack

Global media agency network built on AI-enabled campaign planning and measurement

Advertising Services New York 1,001–5,000 employees Public Company

Spark Foundry operates a 1,000+ person media agency across 70+ offices, built on a tech stack spanning programmatic ad platforms (DV360, Amazon DSP, Criteo), analytics (Adobe Analytics, Tableau, Power BI), and emerging AI (OpenAI, Claude). The hiring surge is almost entirely marketing-focused (166 of 211 active roles), with directors and managers dominating the seniority mix—a pattern consistent with scaled client services. Active projects signal a shift toward modern measurement infrastructure (full-funnel rollout, clean rooms, SQL-based reporting) and first-party data activation, addressing persistent pain points around campaign optimization and audience activation.

Tech Stack 71 technologies

Core StackPrisma SAS Google Ads Tableau Power BI AWS Asana Smartsheet Excel SPSS Adobe Analytics comScore DV360 Meta Business Manager Snap Ads Manager Twitter Ads Manager TikTok Ads Manager Microsoft 365 Word PowerPoint Teams ComScore Comscore Integral Ad Science SQL Datorama Amazon DSP Altair Criteo YouTube+40 more

AdoptingOpenAI Claude

What Spark Foundry Is Building

◆Challenges

Data onboarding
Budget control
Budget management
Campaign performance optimization
Improving and streamlining processes
Scalable media plan execution
Hitting stated revenue
Retain key accounts
Audience activation gaps
Audience distribution optimization

▲Active Projects

Paid social campaign strategy development
Full-funnel measurement rollout
Sql-based reporting system
Clean room implementation
Digital media plan development
Mrcl roadmap
Analytical plans to improve communications programs
Data onboarding and enablement for 1p and 3p data
Modern measurement plans
P1t os gap analysis roadmap

Hiring Activity

Accelerating210 roles · 100 in 30d

Department

Marketing

166

Data

Ops

Engineering

Product

Design

Executive

Planning

Seniority

Manager

Director

Senior

Mid

Junior

Notable leadership hires: Strategy Director, Director, Associate Director, Commerce VP, Digital Account Director

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About Spark Foundry

Spark Foundry is a global media agency network operating within Publicis Media, a division of Publicis Groupe. The company operates across 70+ offices in nine countries, serving mid-market to enterprise clients with integrated services spanning paid social strategy, digital media planning, content creation, data analytics, and performance media. Core infrastructure runs on programmatic platforms (Google DV360, Amazon DSP, Criteo), measurement tools (Adobe Analytics, comScore, Integral Ad Science), and business intelligence (Tableau, Power BI, Datorama). The organization is scaling rapidly, with 211 open roles and accelerating hiring velocity concentrated in marketing and data functions.

HeadquartersNew York

Company Size1,001–5,000 employees

Hiring MarketsUnited States, Saudi Arabia, United Kingdom, Canada, Australia, Romania, Germany, United Arab Emirates

Frequently Asked Questions

What tech stack does Spark Foundry use?

Programmatic: DV360, Amazon DSP, Criteo, Meta Business Manager, TikTok Ads Manager. Analytics: Adobe Analytics, Tableau, Power BI, Datorama, comScore, Integral Ad Science. Data: SQL, SPSS, SAS, Prisma. Emerging: OpenAI, Claude.

What countries does Spark Foundry hire in?

United States, United Kingdom, Canada, Australia, Germany, Saudi Arabia, United Arab Emirates, Romania, and Mexico.