OMG23 Tech Stack

Media agency managing Disney's integrated ad campaigns across film and television

Advertising Services Burbank, California 201–500 employees Founded 2014 Public Company

OMG23 is Omnicom's dedicated media agency for Walt Disney Studios, Disney+, and major television networks. The tech stack—anchored on DV360, The Trade Desk, and Amazon Advertising paired with SAS, Python, Alteryx, and Snowflake—reflects a programmatic-first operation focused on campaign optimization and performance analytics. Current hiring is concentrated in marketing roles across director and mid-level positions, suggesting active scaling of campaign planning and execution capacity.

Tech Stack 28 technologies

Core StackThe Trade Desk Google Ads SAS Python Google Analytics JavaScript Tableau Airtable Power BI Redshift Snowflake Databricks Snapchat Pinterest DV360 Amazon Advertising Google Campaign Manager 360 Bing X Search Ads 360 Meta Ads Manager SPSS Adobe Analytics Comscore DoubleClick Photoshop Innovid Alteryx

What OMG23 Is Building

◆Challenges

Optimizing programmatic campaign performance
Ensuring campaign delivery meets client goals
Troubleshooting technical issues

▲Active Projects

Paid search and paid social strategy for disney
Searchlight pictures media plans
Campaign management and optimization across dsps

Hiring Activity

Accelerating7 roles · 7 in 30d

Department

Marketing

Seniority

Director

Mid

Senior

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About OMG23

OMG23 plans, buys, and executes integrated advertising campaigns for Disney's entertainment portfolio, including theatrical releases under Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar, 20th Century, and Searchlight, as well as major television properties including ABC, ABC News, Disney Channels, Freeform, National Geographic, and FX. The agency operates as Omnicom's Agency of Record for Disney's advertising needs. With 201–500 employees based in Burbank, California, OMG23 handles paid search, paid social, and programmatic campaign management across demand-side platforms. The core challenge set centers on programmatic performance optimization, ensuring campaign delivery aligns with client goals, and troubleshooting technical implementation issues at scale.

HeadquartersBurbank, California

Company Size201–500 employees

Founded2014

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does OMG23 use?

OMG23 uses DV360, The Trade Desk, Amazon Advertising, and Google Campaign Manager 360 for programmatic buying; SAS, Python, Alteryx, and Snowflake for analytics and data pipeline work; and Tableau, Power BI, and Google Analytics for reporting and measurement.

What clients does OMG23 work with?

OMG23 is the dedicated media agency for Walt Disney Studios, Disney+, and Disney's television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic, and FX, managing campaigns for films and entertainment properties.

How this profile is built

OMG23's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.