Media intelligence and PR software serving Fortune 500 communicators
Cision operates a multi-product suite (CisionOne, Brandwatch, PR Newswire) for PR, comms, and marketing teams at enterprise scale—serving over 75,000 organizations including 84% of Fortune 500. The tech stack reflects a maturing platform business: multi-cloud (AWS, Azure, GCP), identity infrastructure (Okta, Keycloak, SAML/OAuth), and infrastructure-as-code tooling (Terraform, Ansible, Chef, Puppet). Active adoption of PostgreSQL, Kubernetes, and GraphQL signals modernization of data and API layers, while the sales-heavy hiring profile (49 roles) outpacing engineering (11) reveals a land-and-expand motion—backed by internal projects around upsell, strategic account planning, and cross-sell opportunity identification.
Notable leadership hires: Account Director
Cision is a global media intelligence and communications software company based in Chicago with 1,001–5,000 employees. The platform consolidates consumer insights, media monitoring (Brandwatch), distribution (PR Newswire), and engagement tools under a unified product layer (CisionOne). The customer base spans PR, corporate communications, marketing, and social media functions at large enterprises and mid-market organizations. Cision operates across 18 countries, with hiring concentrated in India, the U.S., Australia, and Southeast Asia. Internal priorities center on data accuracy, customer retention, revenue growth, and compliance with security frameworks—pain points typical of data-driven SaaS at scale.
Cision offers a suite including CisionOne (unified platform), Brandwatch (media monitoring), and PR Newswire (distribution). The products serve PR, comms, and marketing teams with media intelligence, audience engagement, and communication tools.
Core stack: AWS, Azure, GCP (multi-cloud), SQL databases, Okta/Keycloak (identity), Terraform/Ansible/Chef/Puppet (infrastructure-as-code). Actively adopting PostgreSQL, Kubernetes, GraphQL, and Dapr—indicating shift toward containerized microservices and modern APIs.
Other companies in the same industry, closest in size