Burson Tech Stack
Global communications firm specializing in reputation strategy and crisis management
Burson operates a large, globally distributed communications practice across 25+ countries, with 375 open roles and accelerating hiring velocity. The department mix—245 positions in marketing, plus dedicated teams in design, data, and ops—reflects a shift toward in-house content production and analytics rather than traditional agency staffing. Active projects span social media campaigns, PR strategy for government and regulated sectors, media training, and integrated communications programs, while pain points cluster around crisis management, reputation risk identification, and business development.
Tech Stack 65 technologies
What Burson Is Building
◆Challenges
- Crisis management
- Identifying reputation threats
- Mitigating reputational risk
- Generating new business
- Invoicing accuracy
- Brand reputation management
- Improving capabilities and efficiency
- Ensuring high quality delivery
- Reputational risk from technology
- Identifying new business opportunities
▲Active Projects
- Social media campaigns
- Pr strategy for government clients
- Growth pipeline tracker updates
- Corporate storytelling programs for regulated and infrastructure-focused organizations
- Media training program design
- Budget reconciliation
- Planning and execution of events
- Communication benchmarking
- Integrated communications programs
- Content strategy development for destination marketing clients
Hiring Activity
Department
Seniority
Notable leadership hires: Account Director, Public Relations Director, Finance Director, Corporate Practice Director, Creative Director
