Burson Tech Stack
Global communications and reputation management for enterprise brands
Burson operates a large, geographically distributed communications agency built on media monitoring, crisis management, and brand health analytics. The tech stack—Brandwatch, Meltwater, Talkwalker, Sprinklr for listening; Adobe Creative Cloud and Figma for production; Workday and Asana for operations—reveals a company scaling production capacity and real-time intelligence infrastructure. Hiring is concentrated in marketing (87 roles) and data (26 roles), with accelerating velocity across 24 countries, indicating both client-service expansion and a push to operationalize monitoring and reporting at scale.
Tech Stack 54 technologies
What Burson Is Building
◆Challenges
- Managing crisis communications
- People management challenges
- Reputational risk of technology
- Growth engine activation
- Sustainability strategy development
- Complex esg issues
- Mitigating reputational risk
- Streamlining onboarding processes
- Strengthening organisational resilience
- Complex business-critical communications challenges
▲Active Projects
- Social listening and media monitoring for global brands
- Crisis and issues management
- Real-time monitoring of online conversations
- Recurring reports and dashboards for brand health
- Social impact programming
- Esg communications strategy
- Crisis playbooks development
- Internal email distribution lists
- Employee personnel milestone programs
- Harold burson summer internship program
Hiring Activity
Department
Seniority
Notable leadership hires: Account Lead, Account Director, Art Director, Associate Director, Chief Executive Officer
