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yad2 Tech Stack

Israel's largest classifieds platform across real estate, vehicles, and secondhand goods

Internet Marketplace Platforms Petah Tikva, Center District, Israel 201–500 employees Founded 2005 Privately Held

yad2 operates the dominant classifieds marketplace in Israel across four verticals (real estate, vehicles, Drushim IL, secondhand goods), serving 300+ employees with a tech stack built on React Native, TypeScript, Node.js, and AWS. The hiring mix—balanced across data (8), engineering (8), and marketing (8)—paired with active projects in real-time pipelines, AI-driven personalization, and pricing strategy implementation suggests a shift from pure marketplace operations toward data-driven optimization and retention.

Tech Stack 52 technologies

Core StackReact Native TypeScript JavaScript AWS Cursor Redux Node.js React Kubernetes Docker Terraform MongoDB Elasticsearch Apache Spark Kafka GitHub Copilot Jira Databricks Tableau Power BI Python Google Analytics Braze Expo Zustand CI/CD AWS SQS MCP SQL Excel+17 more

What yad2 Is Building

◆Challenges

Identifying growth opportunities
Scaling technical infrastructure
Improving conversion rates
Complex etl processes
External vendor automation dependency
High-quality lead generation
Transitioning marketing hq to shared services
Streamlining recruitment workflows
Improve business analytics capabilities
Performance challenges

▲Active Projects

Real-time data pipelines
Marketing automation and retention strategy
Scalable bi solutions
Bi pipelines and data models for advanced analytics
Ai-driven personalization
New real estate projects
Native-first mobile experiences
Braze platform ownership
Market research combining internal and external data
End-to-end implementation of pricing strategies across verticals

Hiring Activity

Steady40 roles · 15 in 30d

Department

Data

8

Engineering

8

Marketing

8

Sales

6

Finance

3

Ops

3

Design

1

HR

1

Seniority

Mid

11

Senior

10

Lead

6

Junior

4

Manager

4

VP

3

C-Level

1

Intern

1

Notable leadership hires: Chief Accountant, Head of Design

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About yad2

yad2 is Israel's leading classified marketplace, owned by Axel Springer, serving buyers and sellers across real estate, vehicles, jobs (Drushim IL), and secondhand goods. The platform operates at scale on AWS infrastructure with Kubernetes and Docker, managing data via Kafka, Elasticsearch, and MongoDB. Beyond core listing services, yad2 invests in real-time analytics (BI pipelines on Databricks, Spark), marketing automation (Braze), and AI-driven personalization. The company is headquartered in Israel and hires exclusively within the country.

Company Size201–500 employees

Founded2005

Hiring MarketsIsrael

Frequently Asked Questions

What tech stack does yad2 use?

yad2 builds on React Native, TypeScript, Node.js, and AWS. Backend systems run on Kubernetes and Docker; data flows through Kafka, Elasticsearch, and MongoDB. Analytics use Databricks, Apache Spark, Tableau, and Power BI.

What is yad2 working on?

Active projects include real-time data pipelines, AI-driven personalization, scalable BI solutions, native-first mobile experiences, Braze platform ownership, and end-to-end pricing strategy implementation across verticals.