Upside Tech Stack

Cash-back platform connecting consumers and retailers through personalized offers

Retail Washington, District of Columbia 201–500 employees Privately Held

Upside operates a two-sided marketplace linking consumers seeking purchase incentives with brick-and-mortar retailers. The tech stack reveals a mature fintech infrastructure (AWS Lambda, DynamoDB, Snowflake, dbt, Dagster) layered atop Salesforce and NetSuite, with recent adoption of Cortex and Snowflake suggesting a shift toward data-driven personalization at scale. Hiring velocity is accelerating across engineering (34 open roles) and data (21), with projects focused on merchant acquisition strategy, marketplace optimization, and revenue pipeline automation—indicating the company is scaling both supply and demand sides simultaneously while wrestling with churn and go-to-market efficiency.

Tech Stack 30 technologies

Core StackSalesforce Conga DocuSign Zendesk Retool Slack Python Terraform AWS Lambda DynamoDB AWS Snowflake Looker Tableau Java Confluence dbt Dagster Apache Airflow Jira NetSuite Outreach AWS SNS AWS SQS IAM AWS Control Tower Kotlin Multiplatform Ramp CI/CD Cortex

AdoptingSnowflake Cortex

What Upside Is Building

◆Challenges

Merchant acquisition strategy
Optimizing two-sided marketplace
Improving go-to-market efficiency
Improve product
Reducing churn
Ensuring timely delivery of partnership terms
System stability and scalability
Improving automation
Product improvement opportunities
Automation and data quality

▲Active Projects

Analysis projects to improve product and acquisition strategy
Voice of the customer reporting and insights
Ai-native tools for revenue pipeline management
Scale analyses across merchants
Automation design and implementation
Partnership playbook development
Performance reviews program
Lead data analysis for merchant partners
Two-sided marketplace optimization
Gtm internal platform

Hiring Activity

Accelerating85 roles · 45 in 30d

Department

Engineering

Data

Ops

Marketing

Sales

Legal

Operations

Seniority

Senior

Manager

Staff

Director

Principal

Lead

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About Upside

Upside is a fintech platform that connects consumers to cash-back offers at brick-and-mortar retailers, operating a two-sided marketplace model. Since 2016, the company has served millions of consumers and tens of thousands of retail partners. The business model centers on personalization and data analytics to drive repeat engagement while helping retailers measure profitability. Headquartered in Washington, D.C., with 201–500 employees, Upside is primarily hiring in the United States across engineering, data, and operations roles.

HeadquartersWashington, District of Columbia

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Upside use?

Upside runs on AWS (Lambda, DynamoDB, SNS, SQS, Control Tower), Snowflake, and Looker for analytics. Backend services use Python and Java. Workflows are orchestrated via dbt, Dagster, and Apache Airflow. CRM/ERP: Salesforce and NetSuite. Adopting Cortex for AI-native capabilities.

What is Upside working on?

Active projects include merchant acquisition strategy, two-sided marketplace optimization, AI-native revenue pipeline tools, go-to-market efficiency, partnership playbooks, and automating processes across the merchant and consumer sides.

How this profile is built

Upside's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.