Upside Tech Stack

Cashback and rewards platform for brick-and-mortar retail

Retail Washington, District of Columbia 201–500 employees Privately Held

Upside operates a two-sided marketplace connecting consumers and physical retailers through a rewards mechanism. The tech stack—Snowflake, dbt, Dagster, Looker, Tableau—reflects a data-driven company; they're adopting Snowflake Cortex for AI workloads while actively hiring senior engineers and data practitioners (52 of 91 open roles), suggesting heavy investment in platform reliability and marketplace optimization. Active projects around merchant enablement, partner integration, and AI-native revenue pipelines indicate a shift from consumer acquisition toward B2B partnership scaling.

Tech Stack 31 technologies

Core StackTerraform AWS Slack Confluence GitHub Snowflake dbt Dagster Salesforce DocuSign Jira NetSuite Zendesk Retool Python AWS Lambda DynamoDB Looker Tableau Conga Outreach SQL Ramp CI/CD AWS SNS AWS SQS IAM ChatGPT AWS Control Tower LinkedIn+1 more

AdoptingSnowflake Terraform Cortex LinkedIn

ReplacingSnowflake

What Upside Is Building

◆Challenges

Merchant acquisition strategy
Optimizing two-sided marketplace
Improving go-to-market efficiency
Improving revenue organization efficiency
Reducing churn
Improving platform reliability
Ensuring timely delivery of partnership terms
Improving automation
Operational excellence across r&d
Transforming third-party data

▲Active Projects

Improve product and merchant acquisition strategy
Partner integration implementation and launch
Merchant enablement strategy for pay and marketplace products
Voice of the customer reporting and insights
Marketplace distribution opportunities
Ai-native systems for revenue pipeline management
Transforming 3rd-party data into trusted assets
Support annual and quarterly planning
Integration tooling for partner onboarding
Ai sdr agent

Hiring Activity

Accelerating90 roles · 50 in 30d

Department

Engineering

Data

Sales

Marketing

Ops

Operations

Finance

Seniority

Senior

Manager

Mid

Staff

Principal

Director

Lead

Notable leadership hires: Retailer & Channel Partnerships Director, Channel Partnerships Director, Retailer Partnerships Director

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About Upside

Upside is a fintech and retail-tech company that operates a cashback and rewards platform designed to increase purchasing power for consumers while driving measurable profit for brick-and-mortar merchants. The business model is two-sided: consumers earn rewards on in-store purchases; merchants gain customer acquisition and loyalty data. Founded in 2016, the company serves millions of consumers and tens of thousands of physical retailers across the United States. Operations are headquartered in Washington, D.C., with a team of 201–500 employees. Current focus areas include expanding merchant acquisition, optimizing the two-sided marketplace mechanics, and building integration tooling to onboard retail partners at scale.

HeadquartersWashington, District of Columbia

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What technology does Upside use to run its platform?

Upside runs on AWS (Lambda, DynamoDB, SNS, SQS, Control Tower), Snowflake for data warehousing, dbt for transformation, Dagster for orchestration, and Looker/Tableau for analytics. For merchant and partnership integrations, they use DocuSign, Conga, Ramp, and Outreach.

What is Upside working on in product?

Current priorities include merchant acquisition strategy, merchant enablement for pay and marketplace products, partner integration and onboarding tooling, and AI-native systems for revenue pipeline management.