DTC men's essentials brand running a Shopify, NetSuite and BigQuery stack
True Classic sells men's everyday apparel direct-to-consumer on Shopify and Amazon, backed by a modern data stack of dbt Cloud, BigQuery and Looker plus NetSuite with Celigo integrations. Job posts point to an AI push: a serving layer for AI queries, RAG and OpenAI in the stack, and an AI-native support function. Hiring is accelerating and sales-heavy, with Costco roadshows signaling retail channel expansion beyond DTC.
True Classic is a Los Angeles-based apparel company founded in 2019 that designs everyday essentials for men, from fitted t-shirts to denim. It sells primarily online through its Shopify storefront and Amazon Seller Central, with Klaviyo for email marketing and Gorgias for customer support. Product development runs on Centric PLM, while finance and operations run on NetSuite. The privately held company employs 51–200 people and hires in the United States. It also runs community programs, including monthly shirt donations and support for housing veteran communities.
True Classic uses Shopify, NetSuite, Celigo, Klaviyo, Gorgias, Centric PLM, and a data stack of dbt Cloud, BigQuery, Looker and Python, plus OpenAI, React, Node.js, PostgreSQL and AWS.
Yes, hiring is accelerating at its Los Angeles-based business, led by sales, with additional roles across data, finance, HR, marketing, product and support in the United States.
Projects include an AI query serving layer, Omni dashboards on BigQuery, demand forecasting models, an AI-native customer happiness function, returns and refund automation, and Costco roadshows.
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True Classic's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.