Bellroy Tech Stack

Direct-to-consumer leather goods brand scaling physical retail and digital channels

Retail Apparel and Fashion Melbourne 51–200 employees Founded 2010 Privately Held

Bellroy designs and sells carry goods (wallets, bags, tech cases, travel accessories) through DTC and physical retail, now expanding into US storefronts. The tech stack reveals a hybrid engineering culture—modern web layers (Next.js, Astro, Elm, functional languages like Haskell and Clojure) paired with operational infrastructure (NetSuite, Looker, Salesforce Marketing Cloud, Segment). Active hiring across engineering, marketing, design, and data signals preparation for geographic and product expansion, while pain points around inventory reconciliation and multi-currency management point to scaling friction in supply chain and international operations.

Tech Stack 38 technologies

Core StackAdobe Illustrator Next.js Figma Storybook Klaviyo Braze BigQuery Looker Asana NetSuite Adobe Creative Cloud Elixir Scala Rust Kotlin Swift AWS Ruby on Rails Astro Elm Salesforce Marketing Cloud Segment GCP Oracle NetSuite Haskell Clojure F# OCaml Erlang Nix+8 more

What Bellroy Is Building

◆Challenges

Site selection and lease negotiation
Scaling design thinking
B corp compliance complexity
Stock level inaccuracies
Inventory reconciliation
Multi-currency transaction management
International consolidation
Expanding brand reach
Establishing partnership process
Inefficient staff ordering processes

▲Active Projects

Developing operational playbook
Laneway tote updates
First u.s. store launch
Font a/b test in component library
Carousel component for product page gallery
End-to-end testing of astro
Post-purchase sequence rebuild
Audience segmentation for upcoming campaign
Define new customer traits for personalization
Product sampling in asia

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Engineering

Marketing

Ops

Data

Design

Finance

Operations

Product

Seniority

Mid

Senior

Manager

Junior

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About Bellroy

Bellroy is a privately held carry-goods brand based in Melbourne, Australia, founded in 2010 around slim wallet design. The company has expanded beyond wallets into a full range of bags, tech cases, work accessories, and luggage. Operating as a certified B Corp, the business emphasizes sustainable sourcing and product longevity. The organization runs approximately 50–200 employees across product design, engineering, operations, and marketing, with current expansion into first US physical store locations and growing international product sampling initiatives.

HeadquartersMelbourne

Company Size51–200 employees

Founded2010

Hiring MarketsAustralia, United States

Frequently Asked Questions

What tech stack does Bellroy use?

Bellroy uses Next.js and Astro for frontend, functional languages (Elm, Haskell, Clojure, Elixir, Rust) for backend systems, Oracle NetSuite for operations, BigQuery and Looker for analytics, Klaviyo and Braze for email/marketing automation, and AWS/GCP for cloud infrastructure.

Where is Bellroy headquartered?

Bellroy is headquartered in Melbourne, Australia, and was founded in 2010. The company is now actively opening retail locations in the United States and hiring in both Australia and the US.

How this profile is built

Bellroy's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.