Bellroy Tech Stack

Direct-to-consumer carry goods brand with engineering-driven e-commerce

Retail Apparel and Fashion Melbourne 51–200 employees Founded 2010 Privately Held

Bellroy designs and sells slim wallets, bags, and carry accessories via direct-to-consumer channels. The tech stack reveals a sophisticated backend—Haskell, Clojure, Elixir, Rust across functional languages, plus Rails and modern frontend (Next.js, Astro)—unusual depth for a 51–200-person apparel brand, suggesting either legacy engineering talent or a pivot toward platform-as-core-competency. Active hiring in engineering, design, and marketing aligns with projects focused on scaling e-commerce, marketplace integration, and measurement systems; pain points around SKU data consistency and PO accuracy point to supply-chain friction typical of brands scaling beyond single-channel DTC.

Tech Stack 35 technologies

Core StackNetSuite Adobe Illustrator AWS Ruby on Rails Python Elixir Scala Rust Kotlin Swift Next.js Figma Storybook Adobe Creative Cloud Klaviyo Braze Haskell Nix Capture One Photoshop SQL Google Sheets R Clojure F# OCaml Erlang Astro Elm Salesforce Marketing Cloud+5 more

What Bellroy Is Building

◆Challenges

Scaling e-commerce platform
Integrating with digital marketplaces
Purchase order accuracy
Potential delays
Sku data consistency
Scaling design thinking
B corp compliance complexity
Understanding marketing performance drivers
Connecting marketing metrics to business outcomes
Building measurement systems

▲Active Projects

Extend e-commerce platform capabilities
Integrate with digital marketplaces
New product launch po generation
Define new customer traits for personalization
Laneway tote updates
Product sampling in asia
In-transit shipment tracking
Designing a/b tests
Building measurement systems
Supplier delivery schedule coordination

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Engineering

Design

Marketing

Operations

Ops

Product

Sales

Seniority

Mid

Senior

Junior

Lead

Manager

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About Bellroy

Bellroy is a B Corp-certified carry goods company founded in 2010 and headquartered in Melbourne, Australia. The product range spans wallets, bags, tech cases, travel accessories, and work items, sold primarily through direct-to-consumer channels alongside digital marketplace expansion. The company operates a design-first culture (specialties list includes product design, photography, and creative direction) supported by a mid-sized team split across engineering, design, marketing, and operations. Current operational focus includes extending e-commerce capabilities, integrating with external marketplaces, and scaling design and measurement practices. They manufacture and source materials in-house, which surfaces ongoing challenges around SKU data synchronization, supplier coordination, and B Corp compliance reporting.

HeadquartersMelbourne

Company Size51–200 employees

Founded2010

Hiring MarketsAustralia, Netherlands, United States

Frequently Asked Questions

What tech stack does Bellroy use?

Backend: Haskell, Clojure, Elixir, Rust, Ruby on Rails, Python. Frontend: Next.js, Astro, Elm. E-commerce: NetSuite. Marketing: Klaviyo, Braze, Salesforce Marketing Cloud. Design: Figma, Adobe Creative Cloud suite.

What is Bellroy working on?

Primary focus: scaling e-commerce platform, integrating digital marketplaces, new product launches, and building measurement systems to connect marketing performance to business outcomes. Secondary initiatives include in-transit shipment tracking and product sampling expansion in Asia.