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Company profile

Bellroy Tech Stack

Direct-to-consumer carry goods brand: wallets, bags, tech cases, travel

Retail Apparel and Fashion Melbourne 51–200 employees Founded 2010 Privately Held
bellroy.com LinkedIn

Bellroy is a Melbourne carry-goods brand whose engineering stack is unusually functional-programming heavy for a retailer, spanning Haskell, Elm, Clojure, Elixir, OCaml and Nix alongside Ruby on Rails and Next.js. That signals an in-house e-commerce platform, not off-the-shelf storefronts. Job posts point to strain in order flow, with inventory reservation errors and processing delays surfacing as marketplace integrations and wholesale retailer onboarding expand.

Tech Stack 50 technologies

Core StackNetSuite Adobe Illustrator Adobe InDesign Figma Adobe Photoshop Next.js Storybook Elixir Scala Rust Kotlin Swift AWS Ruby on Rails Google Ads The Trade Desk Asana NuOrder Photoshop Astro Elm Haskell Clojure F# OCaml Erlang Nix Douyin DV360 Google Analytics 4+20 more

What Bellroy Is BuildingChallenges and projects from their job posts

◆Challenges

  • Inventory reservation errors and order processing delays
  • Scaling the e-commerce platform
  • Conversion slipping on a key product page
  • Supporting new releases amid rising product complexity
  • Supplier quality management and KPI tracking
  • Clunky campaign management process

▲Active Projects

  • Integrating with digital marketplaces
  • Onboarding new retailers and updating retailer data
  • Packaging design for new premium product range
  • Trade show concept for Berlin
  • Multi-send email campaign
  • Brand book and range guide

Hiring Activity

Accelerating10 roles · 4 in 30d

Department

Design
3
Engineering
2
Marketing
2
Operations
2
HR
1
Manufacturing
1
Sales
1

Seniority

Mid
6
Senior
3
Lead
2
Manager
1
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About Bellroy

Bellroy designs and sells wallets, bags, slings, tech cases, work accessories, luggage and travel goods. Founded in 2010 and headquartered in Melbourne, Australia, the privately held company employs 51–200 people and holds B Corp certification. It sells direct online and through wholesale retail partners, using NetSuite for operations and NuOrder for wholesale ordering. Current hiring centers on design, with smaller needs in engineering, marketing, operations and manufacturing, and recruiting extends to Peru and China.

HeadquartersMelbourne
Company Size51–200 employees
Founded2010
Hiring MarketsPeru, China

Frequently Asked Questions

What tech stack does Bellroy use?

Bellroy runs NetSuite and NuOrder for operations and wholesale, AWS for infrastructure, and a web stack spanning Haskell, Elm, Ruby on Rails, Next.js, Astro and Nix, plus Figma and Adobe tools for design.

Where is Bellroy headquartered?

Bellroy is headquartered in Melbourne, Australia. It was founded in 2010 and is privately held, with 51–200 employees.

What is Bellroy working on?

Current work includes integrating with digital marketplaces, onboarding new retailers, packaging for a new premium product range, a Berlin trade show concept, and multi-send email campaigns.

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How this profile is built

Bellroy's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.