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MeUndies Tech Stack

Direct-to-consumer underwear and basics brand built on subscription model

Retail Apparel and Fashion Culver City, California 51–200 employees Founded 2011 Privately Held

MeUndies operates a profitable D2C apparel business anchored on recurring subscriptions, selling over 23M units across 50 US states and 37 countries since 2011. The tech stack reveals a marketing-first organization: heavy investment in retention tools (Klaviyo, Iterable, Attentive) and ecommerce infrastructure (Shopify, Algolia, Builder.io) alongside creative production (Adobe suite, Figma). Active hiring across marketing (3 roles) and ops (3 roles) paired with projects targeting membership engine and lifecycle marketing signals a company optimizing for repeat revenue and reducing channel concentration risk.

Tech Stack 24 technologies

Core StackFigma Adobe Illustrator After Effects Slack Asana Iterable Klaviyo Shopify NetSuite Meta Google TikTok Photoshop InDesign Microsoft Office Google Workspace Dropbox Attentive Algolia Builder.io Excel EDI NuOrder SQL

What MeUndies Is Building

◆Challenges

Improving conversion rate
Optimizing product placement
Enhancing site search discoverability
Reducing channel concentration risk
Reducing promo fatigue
Optimizing online shopping experience
Streamlining inventory management
Reducing lead times
Minimizing waste
Optimizing marketing spend

▲Active Projects

E-commerce product strategy roadmap
Online shopping experience enhancement
Site search optimization
Build a world-class membership & retention engine
Lead lifecycle marketing across email, sms, and on-site personalization
Build and evolve customer segmentation models
Implement new triggered/behavioral flows
Set up technical configurations in retention platforms
Product listing management
Promotion qa

Hiring Activity

Steady9 roles · 3 in 30d

Department

Marketing

3

Ops

3

Design

1

Finance

1

Product

1

Seniority

Junior

5

Mid

2

Senior

1

VP

1

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About MeUndies

MeUndies is a privately held D2C apparel company headquartered in Culver City, California, founded in 2011 to disrupt the underwear category with online subscription delivery. The catalog spans men's and women's underwear, socks, bralettes, and loungewear distributed globally. The business model centers on recurring subscriptions, which has driven profitability and double-digit year-over-year growth. Current operational focus includes site search optimization, customer segmentation, and triggered retention workflows—backed by Shopify, Klaviyo, and Attentive—alongside inventory and lead-time management.

HeadquartersCulver City, California

Company Size51–200 employees

Founded2011

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does MeUndies use?

MeUndies operates on Shopify for ecommerce, Klaviyo and Iterable for email/SMS marketing, Attentive for on-site messaging, Algolia for search, Builder.io for site building, NetSuite for ERP, and Adobe Creative Suite (Photoshop, InDesign, After Effects) for design and content production.