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MeUndies Tech Stack

Direct-to-consumer underwear subscription with omni-channel retail expansion

Retail Apparel and Fashion Culver City, California 51–200 employees Founded 2011 Privately Held
meundies.com LinkedIn

MeUndies operates a profitable DTC subscription model across underwear, socks, and loungewear, now scaling omni-channel logistics and seasonal production. The hiring surge in finance, marketing, and product—weighted toward director-level roles—reflects simultaneous work on margin optimization, affiliate scaling, and growth-budget allocation; pain points around seasonal forecasting and inventory productivity suggest operational challenges typical of subscription brands moving beyond their core subscription engine into broader retail channels.

Tech Stack 24 technologies

Core StackNetSuite Asana Shopify Heap Google Analytics Fullstory Figma Adobe Illustrator After Effects Slack Iterable Klaviyo Looker Dash Photoshop InDesign Dropbox Attentive Algolia Builder.io NuOrder Segment Bazaarvoice Channable

What MeUndies Is Building

◆Challenges

  • Optimizing assortment and pricing
  • Inventory productivity
  • Margin expectations
  • Cost negotiations
  • Production scalability
  • Seasonal forecasting
  • Scaling affiliate programs
  • Optimizing growth budget
  • Implementing rigorous testing
  • Improving financial performance

▲Active Projects

  • Omni-channel seasonal product strategy execution
  • Go-to-market strategy alignment
  • Product lifecycle performance optimization
  • Seasonal production forecasting and capacity planning
  • Production fabric and garment testing
  • Packaging development
  • Full-funnel growth strategy
  • Affiliate program scaling
  • Testing framework implementation
  • New shopify front-end

Hiring Activity

Accelerating7 roles · 7 in 30d

Department

Finance
2
Marketing
2
Product
2
Manufacturing
1

Seniority

Director
3
Senior
2
Junior
1
Manager
1
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About MeUndies

MeUndies sells men's and women's underwear, socks, bralettes, and loungewear via direct-to-consumer subscription and retail channels. Founded in 2011, the company achieved profitability with consistent double-digit year-over-year growth and has distributed over 23 million units across all 50 US states and 37 countries. The product ecosystem is supported by a Shopify storefront, omni-channel fulfillment logistics, and seasonal production cycles. At 51–200 employees, MeUndies is based in Culver City, California.

HeadquartersCulver City, California
Company Size51–200 employees
Founded2011
Hiring MarketsUnited States

Frequently Asked Questions

What tech does MeUndies use for e-commerce and marketing?

Shopify for storefront, Klaviyo and Iterable for email/SMS subscription management, Attentive for SMS conversion, Google Analytics and Heap for analytics, and Algolia for search personalization. Creative work runs on Figma, Photoshop, Illustrator, and InDesign.

What countries does MeUndies operate in?

All 50 US states plus 37 countries internationally. The company has sold over 23 million units globally.

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How this profile is built

MeUndies's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.