DTC activewear and wellness brand scaling retail operations globally
ALO is a direct-to-consumer activewear and wellness company operating 501–1,000 employees across retail, e-commerce, and content channels. The tech stack is operations-heavy—NetSuite, SAP S/4HANA, Oracle Fusion, Workday, and WMS—with BI tools (Tableau, Power BI, Looker) surfacing metrics. Hiring velocity is accelerating with 110 active roles skewed toward operations (44), sales (36), and supply-chain functions, signaling aggressive scaling of store execution and inventory management. Pain-point clustering around shrink, inventory accuracy, and guest experience reveals the core operational challenge: margin leakage in retail.
Notable leadership hires: Sales Lead, Visual Lead, Operations Lead, Stock Lead
ALO makes technologically advanced activewear, clean beauty, and wellness products, paired with mindfulness and movement content. The company operates a vertically integrated model spanning product design (using Adobe Creative Cloud, AutoCAD, SketchUp, and PLM), supply-chain (SAP, WMS, Workday), retail operations (NetSuite, Salesforce, Zoho), and direct-to-consumer channels. Headquarters in Beverly Hills; manufacturing and sourcing structured around eco-aware, sweatshop-free production. Hiring footprint spans United States, Europe (France, UK, Germany, Italy, Netherlands), and APAC (Australia, South Korea, Canada), indicating multi-region retail and fulfillment expansion.
NetSuite for commerce, SAP S/4HANA and Oracle Fusion for ERP, Workday for HR/payroll (ADP Workforce Now also deployed), WMS for inventory, Salesforce and Zoho for CRM, Tableau/Power BI/Looker for analytics.
Nine countries: United States, France, Australia, Italy, United Kingdom, Netherlands, South Korea, Germany, and Canada—supporting retail, supply-chain, and regional sales teams.
ALO's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.