Activewear and wellness brand scaling retail operations globally
ALO operates a 500+ person retail and e-commerce activewear business, now in aggressive hiring mode (316 roles posted in 30 days) with a clear operational focus: sales teams dominate the hiring mix (316 open positions), followed by ops and operations roles (251 combined). This hiring shape—plus active projects on sales & service strategy, workforce coverage, and inventory control—signals a company wrestling with retail fundamentals: floor staffing, shrink reduction, and seasonal demand planning. Tech stack reveals a hybrid enterprise: legacy ERP (SAP, Oracle, NetSuite) paired with modern demand-planning tools (Coupa, Blue Yonder, Smartsheet) that ALO is now adopting, suggesting a shift toward data-driven inventory and labor management.
Notable leadership hires: Visual Lead, Sales & Service Lead, Operations Lead, Sales Service Lead, Merchandising Director
ALO designs and sells activewear, clean beauty, and wellness products to direct-to-consumer and retail audiences. The company positions itself at the intersection of performance sportswear and lifestyle wellness, with a stated focus on sustainable production (solar power, sweatshop-free sourcing) and mindfulness content. Headquartered in Beverly Hills with a 500–1,000 person workforce, ALO operates a global footprint spanning retail locations and e-commerce channels across North America, Europe, Asia-Pacific, and other regions (11 countries actively hiring). Current operational priorities center on international expansion, seasonal launch cycles, visual merchandising, and labor optimization—typical challenges for a scaling retail brand managing multiple storefronts and inventory tiers.
ALO uses SAP (S/4HANA and ECC), Oracle (Fusion, EBS), NetSuite, and ADP Workforce Now for core operations, paired with Salesforce and HubSpot for sales. The company is actively adopting Coupa, Blue Yonder, and Smartsheet—demand planning and workflow tools signaling a move toward smarter inventory and labor allocation.
Key projects include international expansion, sales & service strategy implementation, brand retail strategy, seasonal launch planning, visual merchandising, and workforce coverage optimization. Pain points cluster around sales floor staffing, inventory control, and shrink reduction.
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