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Lyst Tech Stack

Global fashion shopping platform aggregating 27,000 brands with AI-powered search and discovery

Retail Apparel and Fashion City of London, Greater London 51–200 employees Founded 2010 Privately Held

Lyst operates a curated fashion aggregation platform serving 160M+ shoppers annually across premium and luxury inventory. The tech stack—Python/Django/React on AWS with Postgres—is optimized for search and personalization, while active projects signal a shift toward multimodal discovery (image-led search), AI-driven ranking, and checkout-first marketplace mechanics. Hiring velocity is accelerating in marketing and product roles, with heavy focus on scaling paid shopping campaigns and measurement infrastructure, indicating a growth-led phase after the 2025 Zozo partnership.

Tech Stack 32 technologies

Core StackGoogle Ads Tableau Looker Google Analytics Python Django Flask React TypeScript AWS Docker PostgreSQL Adobe Creative Cloud Adobe Illustrator After Effects Salesforce HubSpot Kubernetes Terraform Figma AppsFlyer Bing Ads Photoshop AWS EKS UserTesting SurveyMonkey Notion Apple Search Ads Meta Ads Manager Branch+2 more

What Lyst Is Building

Challenges

  • Reducing dead ends in search
  • Scaling global paid shopping campaigns
  • Optimizing budget allocation
  • Scaling app growth
  • Improving measurement quality
  • Optimizing channel mix
  • Scaling global presence
  • Budget pacing
  • Expanding partner network
  • Launching checkout-first marketplace

Active Projects

  • Large scale css google shopping campaigns
  • Ai search and natural language refinement
  • Search personalisation and fashion-aware ranking
  • Multimodal discovery including image-led search
  • Budget pacing and investment decisions
  • App acquisition strategy
  • Mmp and app measurement setup
  • Structured experimentation roadmap
  • Checkout-first marketplace
  • High-impact initiative to improve customer journey

Hiring Activity

Accelerating7 roles · 7 in 30d

Department

Marketing
3
Product
2
Engineering
1
Sales
1

Seniority

Senior
5
Lead
1
Manager
1
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About Lyst

Lyst is a London-founded fashion shopping platform that aggregates inventory from over 27,000 brands and stores into a single curated destination. The platform serves over 160M shoppers annually with search and discovery tools designed to simplify premium and luxury fashion shopping. In 2025, Lyst became part of Zozo, Japan's leading fashion e-commerce operator, positioning the combined entity to expand globally through technology and AI. The platform addresses fragmentation in fashion retail by centralizing assortment, personalization, and checkout experience across brands.

HeadquartersCity of London, Greater London
Company Size51–200 employees
Founded2010
Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Lyst use?

Backend: Python, Django, Flask; Frontend: React, TypeScript; Infrastructure: AWS, Docker, Kubernetes, EKS, Terraform; Data: PostgreSQL, Tableau, Looker; Marketing: Google Ads, Bing Ads, Meta, Apple Search Ads; Product: Figma, Notion.

Where is Lyst headquartered?

City of London, Greater London, United Kingdom. Founded in 2010, the company operates as a privately held entity and is currently hiring only in the UK market.

How this profile is built

Lyst's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.