BRUNT Workwear Tech Stack

Direct-to-consumer workwear brand scaling operations and distribution

Retail Apparel and Fashion North Reading, Massachusetts 51–200 employees Founded 2020 Privately Held

BRUNT Workwear builds boots and apparel for trade workers, operating across direct-to-consumer (Shopify + Stripe) and wholesale channels (NetSuite + SPS Commerce). The company is in growth-mode scaling — adopting WMS and TMS systems while hiring across marketing, ops, and sales — but facing execution friction: pain points cluster around maturing data infrastructure, distribution network expansion, and technology reliability during rapid growth. The active projects list (cloud infrastructure ownership, SOP development, revenue strategy definition) suggests they're moving beyond founder-led operations toward more structured processes.

Tech Stack 23 technologies

Core StackAWS Shopify Klaviyo Stripe NetSuite Slack Python Google Ads SPS Commerce SuiteScript Google Workspace BitLocker FileVault Google Apps Script SQL Meta Ads Manager TikTok Ads YouTube Ads Google Sheets Excel

AdoptingCision WMS TMS

What BRUNT Workwear Is Building

◆Challenges

Scaling technology during aggressive growth
Reducing shrink
Protecting store profitability
Maturing data infrastructure
Expanding retail partner network
Strengthening wholesale distribution channel
Distribution network scaling
Cost efficiency of internal systems
Improving systems for growth
Ensuring technology reliability

▲Active Projects

12-month pr roadmap
Integrate ai tools into workflows
Media outreach strategy
Own cloud infrastructure and platform reliability
Pr software onboarding
Media outreach and pitching
Revenue and growth strategy definition
Sop development for sales organization
Build and mature modern data infrastructure
Scaling distribution network to multi-node

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Marketing

Ops

Sales

Engineering

Finance

Operations

Support

Seniority

Director

Manager

Mid

Junior

Notable leadership hires: Customer Service Director

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About BRUNT Workwear

BRUNT Workwear, founded in 2020, designs and sells workwear and boots to trade professionals. The company operates a dual commercial model: direct-to-consumer via Shopify, and wholesale distribution through retail partners and trade channels. With 51–200 employees based in North Reading, Massachusetts, they're actively building out sales, marketing, and ops teams. Current initiatives focus on scaling their distribution footprint, improving internal data systems, and managing profitability across retail and wholesale channels as they grow.

HeadquartersNorth Reading, Massachusetts

Company Size51–200 employees

Founded2020

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does BRUNT Workwear use?

BRUNT runs Shopify for e-commerce, NetSuite for enterprise resource planning, SPS Commerce for wholesale order management, Klaviyo for marketing automation, and Stripe for payments. Backend infrastructure includes AWS, Python, and SQL. They're adopting WMS and TMS systems for supply chain.

What is BRUNT Workwear working on?

Active projects include scaling distribution networks, building cloud infrastructure ownership, maturing data infrastructure, developing sales SOPs, integrating AI tools into workflows, and defining revenue growth strategy. Media outreach and PR roadmap planning are also underway.