BRUNT Workwear Tech Stack

Direct-to-consumer workwear brand scaling operations and customer intelligence

Retail Apparel and Fashion North Reading, Massachusetts 51–200 employees Founded 2020 Privately Held

BRUNT is a 4-year-old workwear-focused apparel and footwear brand selling direct-to-consumer and wholesale. The tech stack reveals a company in operational scaling mode: they're layering data infrastructure (BigQuery, Fivetran, Looker Studio, Vertex AI) and AI experimentation (LangChain, LangGraph) on top of core commerce (Shopify, NetSuite, Stripe), while actively adopting dbt and Terraform to formalize data pipelines. Hiring has accelerated across marketing, support, and data—indicating a shift from bootstrap operations toward structured customer insight and retention.

Tech Stack 30 technologies

Core StackSlack Shopify Klaviyo BigQuery Terraform Fivetran Vertex AI AWS Stripe NetSuite Python Google Ads POS PostScript Looker Studio GCP Google Cloud's Vertex AI SPS Commerce SuiteScript BitLocker FileVault Google Apps Script Meta Ads Manager YouTube Ads

AdoptingNetSuite dbt Terraform LangChain Cision LangGraph

What BRUNT Workwear Is Building

◆Challenges

Reducing customer effort
Enhancing team effectiveness
Scaling customer service operations
Managing cost per contact
Operational readiness for peak periods
Gaining top-tier media coverage
Scaling hr processes
Hr data integrity
Physical retail expansion
Lack of formal voc program

▲Active Projects

Product lifecycle management for bottoms, denim, outerwear
Continuous improvement of customer support processes
Rag pipeline development
Customer feedback trend analysis
12-month pr roadmap development
Media outreach strategy
Annual performance review rollout
Okr framework integration
Operational improvements to purchase to warranty and returns
Formal voice of customer program

Hiring Activity

Accelerating10 roles · 9 in 30d

Department

Marketing

Support

Data

Design

Engineering

Finance

Product

Seniority

Director

Junior

Senior

Manager

Mid

Principal

Staff

Notable leadership hires: Customer Service Director

Company intelligence

Find more companies like BRUNT Workwear by tech stack, pain points and active projects

Get started free

About BRUNT Workwear

BRUNT designs and sells workwear, boots, and apparel for trade workers, offering both direct-to-consumer and wholesale channels. Based in North Reading, Massachusetts, the company operates Shopify storefronts, NetSuite ERP, and POS infrastructure, with payment processing via Stripe and email/SMS campaigns through Klaviyo and PostScript. Current operational focus spans product lifecycle management across bottoms, denim, and outerwear; customer support process improvement; and a formal voice-of-customer program. Recent pain points include scaling customer service operations cost-effectively, managing seasonal capacity, and expanding physical retail footprint.

HeadquartersNorth Reading, Massachusetts

Company Size51–200 employees

Founded2020

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does BRUNT Workwear use?

Shopify (commerce), NetSuite (ERP), Stripe (payments), BigQuery + Fivetran + Looker Studio (data), Klaviyo + PostScript (email/SMS), Vertex AI (ML), Slack (communication), and GCP/AWS for cloud infrastructure.

What is BRUNT Workwear working on?

Product lifecycle management for boots and apparel, customer support optimization, RAG pipeline development, customer feedback analysis, media outreach strategy, and a formal voice-of-customer program. Also implementing OKR frameworks and improving returns/warranty operations.

How this profile is built

BRUNT Workwear's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.