Tatari Tech Stack

Connected TV and linear advertising platform for brands and agencies

Advertising Services San Francisco, California 51–200 employees Founded 2016 Privately Held

Tatari operates a media-buying infrastructure connecting brands, agencies, and publishers across connected TV and linear advertising. The tech stack reveals a mature data platform (Kafka, Spark, Airflow, dbt, Databricks, Redshift) paired with modern backend tooling (Kubernetes, GraphQL, TypeScript/React), indicating heavy investment in campaign automation and real-time optimization. Active pain points around data ingestion reliability and sales process gaps suggest the company is scaling operational complexity faster than tooling can keep pace—a common constraint in ad-tech platforms moving from niche to multi-channel.

Tech Stack 39 technologies

Core StackAWS HubSpot Python Datadog Kubernetes Docker Terraform PostgreSQL AWS RDS Redshift Kafka Apache Spark GraphQL Postman Tableau TypeScript React Databricks Apache Airflow dbt gRPC Cursor GCP Azure Bash Kibana DSP Perplexity SQLAlchemy Graphene+8 more

What Tatari Is Building

◆Challenges

Complex customer problems across tv and ctv ecosystem
Gaps in the sales process
Task automation
Expansion to tv advertising
Data ingestion errors
Reliability of data platform
Operational discipline
Environment promotion discipline
Scaling tv campaigns
Scalable sales operations

▲Active Projects

Core backend systems for media buying and campaign execution
Client strategy recommendations
Pipeline creation and contract execution
Real-time campaign optimization
Linear and streaming tv buys
Network s&p approval process
Inventory catalog
Ai-driven automation deployment
Financial modeling for sales performance
Ai innovation roadmap

Hiring Activity

Accelerating45 roles · 20 in 30d

Department

Sales

Engineering

Ops

Data

Marketing

Product

Support

Design

Seniority

Manager

Mid

Lead

Senior

Staff

Director

Intern

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About Tatari

Tatari builds infrastructure for TV advertising modernization, serving brands, agencies, and publishers managing campaigns across connected TV and linear channels. Founded in 2016 and headquartered in San Francisco with offices in Los Angeles and New York, the company operates a 51–200-person team. The product surface includes campaign execution, network approval workflows, real-time optimization, and inventory cataloging. Sales-led hiring velocity is accelerating, with active openings weighted toward sales (15 roles) and engineering (9 roles), reflecting simultaneous pressure to close deals and scale backend systems handling multi-channel campaign complexity.

HeadquartersSan Francisco, California

Company Size51–200 employees

Founded2016

Hiring MarketsUnited States, Poland

Frequently Asked Questions

What technology does Tatari use to build its platform?

Core stack: AWS, GCP, Azure; Kafka and Spark for data pipelines; Airflow and dbt for orchestration; Databricks and Redshift for analytics; Kubernetes and Docker for containerization; Python backend with TypeScript/React frontend; GraphQL for APIs.

What is Tatari working on?

Core projects include real-time campaign optimization, linear and streaming TV buys, network approval automation, inventory cataloging, AI-driven automation, and client strategy recommendation systems. Financial modeling and sales performance tools are in active development.

How this profile is built

Tatari's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.