Tatari Tech Stack

TV advertising platform with AI-powered campaign optimization and measurement

Advertising Services San Francisco, California 51–200 employees Founded 2016 Privately Held

Tatari operates a connected-TV advertising platform serving brands, agencies, and publishers. The stack—TypeScript + React frontend, Python backend with Databricks + Spark + Redshift for analytics, and Kafka + Airflow for orchestration—indicates a mature data-pipeline architecture built for real-time campaign optimization. Active hiring spans sales (27), engineering (18), and data (15), with accelerating velocity and a seniority-weighted leadership layer (32 senior, 25 manager roles), reflecting a sales-led push to scale advertiser acquisition alongside platform automation.

Tech Stack 40 technologies

Core StackTypeScript React Python GraphQL AWS RDS Databricks Apache Spark Redshift Kafka Apache Airflow dbt gRPC Cursor HubSpot Contentful AWS Linux Datadog Kubernetes Docker Terraform PostgreSQL SQLAlchemy Graphene REST macOS Excel Google Sheets Bash Kibana+9 more

AdoptingCursor

What Tatari Is Building

◆Challenges

Antiquated tv advertising
Optimizing real-time campaign performance
Scaling platform
Scaling tv advertising campaigns
Solve complex customer problems
Scaling tv advertising performance
Automating media buyer workflows
Automating media buying
Acquiring high-value advertisers
Net-new agency revenue

▲Active Projects

Tv campaign optimization
Ai-powered self-serve tv platform
Programmatic campaign launch
Media plan development
Account-based marketing campaigns
Self-service resources
Improving programmatic tools and workflows
Customer-facing ml features
Platform automation
Automate tv campaign workflow

Hiring Activity

Accelerating100 roles · 55 in 30d

Department

Sales

Engineering

Marketing

Data

Product

Design

Ops

Support

Seniority

Senior

Manager

Mid

Intern

Junior

Director

Staff

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About Tatari

Tatari builds infrastructure for connected TV and OTT advertising, enabling brands, agencies, and publishers to plan, launch, and optimize campaigns at scale. The platform combines campaign optimization, real-time performance analytics, and self-serve tooling. Three offices—San Francisco, Los Angeles, New York—cover core ad-tech and media-buying hubs. Core projects focus on AI-powered self-serve workflows, programmatic campaign launch, and automation of media buyer tasks, addressing the operational friction that still defines TV ad buying.

HeadquartersSan Francisco, California

Company Size51–200 employees

Founded2016

Hiring MarketsUnited States, Ukraine, Poland

Frequently Asked Questions

What tech stack does Tatari use?

Frontend: TypeScript, React. Backend: Python, GraphQL, SQLAlchemy. Data: Databricks, Apache Spark, Redshift, Kafka, dbt. Orchestration: Apache Airflow. Infrastructure: AWS, Kubernetes, Docker, Terraform. Monitoring: Datadog, Kibana.

What is Tatari working on?

AI-powered self-serve TV platform, programmatic campaign launch, real-time campaign optimization, media plan development, workflow automation for media buyers, and customer-facing ML features for TV advertising performance.