Sanity operates a headless content platform built on TypeScript, React, and Node.js, with infrastructure spanning Salesforce, NetSuite, and a modern data stack (BigQuery, dbt, Airflow). The company is actively adopting OpenAI and Anthropic APIs, signaling a pivot toward AI-driven content workflows. Hiring skews heavily toward sales (13 roles) relative to engineering (9), paired with projects around an agent toolkit and onboarding workshops — indicating a phase of sales motion maturation and customer enablement as the core product solidifies.
Notable leadership hires: Content Lead, Head of IT
Sanity builds a content operating system—a customizable, code-first backend designed for authoring, modeling, and rendering content at scale. The platform targets engineering and product teams at mid-market and enterprise companies who need a headless alternative to traditional CMS. Operations span San Francisco with distributed hiring across the US, UK, and Belgium. The project roadmap reflects both internal maturation (data pipelines, documentation, SDR playbooks) and product expansion (Canvas visual editor, MCP server integration, agent toolkit), addressing pain points around content understanding, adoption friction, and support scaling.
Core: TypeScript, React, Node.js, Next.js. Data: BigQuery, dbt, Apache Airflow, SQL. Integrations: Salesforce, NetSuite, OpenAI, Anthropic. Monitoring/Analytics: Amplitude, Looker. AI/ML: Claude, RAG. Frontend frameworks also include Vue and Angular.
Active projects include Canvas (visual editor), a Sanity MCP server, agent toolkit for AI workflows, scalable data pipelines, infrastructure tooling improvements, and customer enablement programs (onboarding workshops, support documentation, SDR playbook).
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