Sanity Tech Stack

Headless CMS platform for building and scaling content applications

Software Development San Francisco, California 201–500 employees Founded 2018 Privately Held

Sanity operates a headless content platform built on TypeScript, React, Node.js, and PostgreSQL, with real-time collaboration and structured content modeling at its core. The company is actively adopting OpenAI and Anthropic, and recently shipped a content agent, MCP server, and agent toolkit—signals of a shift toward AI-assisted content workflows. Sales hiring (12 roles) significantly outpaces engineering (7), paired with active GTM scaling efforts and pipeline-generation challenges, indicating a growth-stage company ramping sales coverage faster than platform velocity may currently support.

Tech Stack 41 technologies

Core StackSalesforce TypeScript React Node.js OpenAI Anthropic Vercel Vue Angular JavaScript Next.js Figma ZoomInfo Looker Slack PostgreSQL Demandbase Marketo Ashby Python dbt Outreach Astro LinkedIn Sales Navigator GROQ OAuth 2.0 OIDC SAML JWT Leandata+8 more

AdoptingOpenAI Anthropic

What Sanity Is Building

◆Challenges

Forecasting accuracy
Scaling gtm teams
Reducing churn
Driving net revenue retention
Replacing legacy content management systems
Scaling outreach
Pipeline generation
Increasing adoption
Auditing thousands of documents
Surfacing inconsistencies

▲Active Projects

Content agent
Sanity mcp server
Onboarding workshops
Sanity agent toolkit
Sdr playbook development
Post-sales motions improvement
Client requirement representation
Advanced tools and frameworks development
Sanity mcp app
Plugins for integrations

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Sales

Engineering

Marketing

Product

Data

Ops

Support

Seniority

Senior

Manager

Staff

Director

Junior

Lead

Mid

Notable leadership hires: Content Lead, Head of IT

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About Sanity

Sanity provides a customizable, API-first backend for content authoring and rendering, positioned as an alternative to legacy content management systems. The platform serves product, marketing, and engineering teams building content-heavy applications across digital experiences. Founded in 2018 and headquartered in San Francisco with 201–500 employees, the company operates with distributed hiring across the US, UK, Belgium, Germany, and Canada. Current operational priorities center on GTM scaling, churn reduction, net revenue retention, and adoption acceleration—common markers of a Series B or C company optimizing growth metrics.

HeadquartersSan Francisco, California

Company Size201–500 employees

Founded2018

Hiring MarketsUnited States, Belgium, United Kingdom, Germany, Canada

Frequently Asked Questions

What tech stack does Sanity use?

TypeScript, React, Node.js, PostgreSQL, Next.js, Vercel, and GraphQL query language (GROQ). Adopting OpenAI and Anthropic for AI features; authentication via OAuth 2.0, OIDC, SAML, and JWT.

What is Sanity working on?

Content agent, MCP server integration, agent toolkit, onboarding workshops, SDR playbook development, and plugins for third-party integrations. Focus areas: reducing churn, improving post-sales motion, and increasing platform adoption.

How this profile is built

Sanity's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.