Samba TV Tech Stack

Connected TV measurement and addressable advertising platform

Technology, Information and Internet San Francisco, California 201–500 employees Founded 2008 Privately Held

Samba TV embeds automatic content recognition (ACR) into smart TVs to capture viewing behavior and power addressable ad targeting across connected devices. The company is hiring heavily in sales (37 open roles) and data (20), with director-level positions in business development and data products—indicating a push to scale client relationships and measurement capabilities. Recent adoption of Gemini and Model Context Protocol suggests investment in AI-powered tooling, while active projects around operational workflow automation (Databricks + Python + SQL) and a unified reporting portal signal focus on reducing study delivery timelines and platform adoption friction.

Tech Stack 77 technologies

Core StackSalesforce HubSpot Apache Spark Python Java Linux PyTorch Apache Airflow Databricks BigQuery Docker AWS Power BI Terraform Kubernetes NetSuite Google CRM SQL Azure Container Registry C/C++ Android TV Android TensorFlow Lite CMake GCP AWS EKS Salesforce Sales Cloud FloQast Excel+42 more

AdoptingModel Context Protocol Gemini

What Samba TV Is Building

◆Challenges

Expanding into new international markets
Scale operational throughput
Reduce study delivery timelines
Embedding data into marketing stacks
Expanding tier-1 partnerships
Agency satisfaction and retention
Customer adoption and satisfaction
Technical debt management
Audience delivery integration issues
Increased platform adoption

▲Active Projects

Client onboarding and platform training on semasio’s semantic targeting platform
Third-party dsp integrations
Operational workflows for data query execution, pixel implementation, and study delivery
Sql/python/databricks-based operational workflows and data pipelines
Local marketing initiatives
Ai-powered productivity tools
Unified client reporting portal (samba's bridge)
Event management for industry events
Monthly revenue reconciliation
Political campaign lifecycle support

Hiring Activity

Accelerating110 roles · 55 in 30d

Department

Sales

Data

Product

Engineering

Marketing

Finance

Design

Seniority

Senior

Director

Mid

Manager

Junior

Lead

Principal

Notable leadership hires: Client Director, Director Business Development, Data Products Director, Director of Engineering, Content Marketing Director

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About Samba TV

Samba TV operates an ACR-based measurement and targeting platform built into smart TVs and accessible across mobile and tablet ecosystems. The company serves media stakeholders—content providers, advertisers, and marketers—seeking to navigate audience fragmentation and measure campaign impact across streaming, time-shifted, and multi-screen viewing. The platform layers machine learning (TensorFlow Lite, PyTorch) on top of device-level ACR signals to enable content discovery, audience segmentation, and ad attribution. Tech infrastructure spans Apache Spark, Databricks, BigQuery, and Kubernetes, with operational systems built on SQL, Python, and Airflow. Sales-led go-to-market is paired with a data-products motion targeting tier-1 partnerships and agency networks.

HeadquartersSan Francisco, California

Company Size201–500 employees

Founded2008

Hiring MarketsUnited States, United Kingdom, Taiwan, Poland, France, Italy, Australia, Germany

Frequently Asked Questions

What tech stack does Samba TV use?

Core: Python, SQL, Apache Spark, Databricks, BigQuery. ML: TensorFlow Lite, PyTorch. Deployment: Kubernetes, AWS EKS, Docker, GCP, AWS. Device: Android TV, Android. Integrations: Salesforce, HubSpot, Power BI. Recently adopting Gemini and Model Context Protocol.

What is Samba TV working on?

Unified client reporting portal (Bridge), third-party DSP integrations, SQL/Python/Databricks data pipelines, operational workflow automation for query execution and study delivery, AI-powered productivity tools, and tier-1 partnership expansion.