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Cloudinary Tech Stack

Media management platform for images, videos, and digital assets at scale

Technology, Information and Internet San Jose, California 201–500 employees Founded 2012 Privately Held
cloudinary.com LinkedIn

Cloudinary operates a media management and delivery platform built on AWS infrastructure (Lambda, SQS, Kinesis, Aurora, EKS) with a modern frontend stack (React, TypeScript) and Go microservices. The company is actively adopting GitHub Copilot and Cursor while scaling Kubernetes deployments, indicating engineering-first prioritization of developer velocity. Hiring is accelerating across engineering (38 open roles) and product (25), with heavy senior and director-level recruitment, suggesting both platform complexity and a shift toward higher-leverage product leadership.

Tech Stack 98 technologies

Core StackRuby on Rails AWS React TypeScript Go Docker Kubernetes Datadog CloudWatch AWS Lambda Akamai Python PostgreSQL Temporal JavaScript Ruby Snowflake Kibana Coralogix CloudTrail Rollbar Athena AWS SQS Kinesis AWS EKS Aurora IAM VPC HTML CSS+65 more
AdoptingGitHub Copilot Cursor Kubernetes

What Cloudinary Is Building

◆Challenges

  • Pricing friction
  • Scaling visual experiences
  • Implementation pain
  • Incident readiness
  • Improving net revenue retention
  • Scaling new business sales
  • Cost and reliability at scale
  • Driving revenue
  • Expanding footprint
  • Driving partner pipeline growth

▲Active Projects

  • Cms integration roadmap
  • Assetlink shopify app development
  • Pricing automation tooling
  • Ai capabilities integration
  • Platform redesign and evolution
  • Highly-available management systems
  • Ai and ml inference pipelines
  • Operationalize proven integrations for scale
  • Scalable ppc processes
  • Evolution of aws infrastructure

Hiring Activity

Accelerating110 roles · 50 in 30d

Department

Engineering
38
Product
25
Sales
16
Marketing
7
Support
6
Data
5
Security
4
Ops
3

Seniority

Senior
46
Director
17
Staff
16
VP
12
C-Level
4
Lead
4
Manager
4
Principal
4

Notable leadership hires: Director, Product Director

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About Cloudinary

Cloudinary manages over 80 billion digital assets for more than 11,000 customers, serving developers, creators, and marketing teams. The core platform handles image and video management, transformation, and delivery, with emerging AI capabilities and composable architecture for integration into customer workflows. Recent project focus spans platform redesign, AI/ML inference pipelines, Shopify app development (AssetLink), and AWS infrastructure evolution. Pain points center on pricing friction, implementation complexity, and net revenue retention—typical scaling challenges for a developer-platform business approaching mid-market saturation.

HeadquartersSan Jose, California
Company Size201–500 employees
Founded2012
Hiring MarketsPoland, United States, Israel, United Kingdom

Frequently Asked Questions

What tech stack does Cloudinary use?

Ruby on Rails backend, React + TypeScript frontend, Go microservices, Kubernetes orchestration on AWS (Lambda, SQS, Kinesis, EKS, Aurora), with PostgreSQL and Snowflake for data, Datadog and Kibana for observability.

What is Cloudinary working on?

Platform redesign, AI and ML inference pipelines, Shopify app development (AssetLink), pricing automation tooling, highly-available management systems, and AWS infrastructure evolution to support scaling visual experiences.

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