Pacific Smoke International Inc. Tech Stack

Canada's largest e-vaporizer and e-liquid distributor, expanding to U.S.

Consumer Goods Markham, Ontario 201–500 employees Founded 2013 Privately Held

Pacific Smoke International operates a multi-region wholesale distribution network for vaporizers and e-liquids, with 200+ employees across Canada, the U.S., and the UK. The tech stack reveals a sales-and-operations-focused business: NetSuite for back-office execution, Shopify and Magento for channel commerce, HubSpot and Klaviyo for customer engagement, and a modern data layer (SQL Server, PostgreSQL, Fivetran, dbt, Power BI) sitting atop legacy ERP. Active hiring across sales (12 roles), marketing (9), and ops (5)—plus pain points in forecast accuracy, inventory discrepancies, and CRM adoption—signals they're scaling distribution infrastructure faster than internal systems can keep pace.

Tech Stack 27 technologies

Core StackSQL Server PL/SQL PostgreSQL MySQL Python NetSuite dbt Fivetran Power BI Magento Shopify HubSpot Klaviyo Asana Google Analytics SAP Windows SQL Microsoft Fabric GCP DAX Excel Celigo Ahrefs SEMrush DotDigital Google Maps

What Pacific Smoke International Inc. Is Building

◆Challenges

Tight deadlines
Expanding into the us market
Forecast accuracy
Inventory discrepancies
Identifying new opportunities
Expanding territory sales
Driving marketing excellence in canada
Scaling marketing operations
Low crm adoption
Operations efficiency

▲Active Projects

Netsuite integration
Event and channel activation initiatives
Category analysis for specialty and c&g channels
In-store activations
Territory design optimization
Implementation of inventory control procedures
Integrated marketing campaigns
Trade marketing activations
New product launch analysis
Roi evaluation for sales and marketing campaigns

Hiring Activity

Steady40 roles · 10 in 30d

Department

Sales

Marketing

Ops

Logistics

Data

Engineering

Finance

Support

Seniority

Mid

Junior

Senior

Manager

Director

Lead

Notable leadership hires: Marketing Director

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About Pacific Smoke International Inc.

Pacific Smoke International is Canada's largest wholesale distributor of electronic vaporizers and e-liquids. Founded in 2013, the company operates across Canada, the U.S., and the UK with a stated mission to reduce combustible cigarette use. The business model is wholesale-driven, served through specialty and convenience-store channels, with growing direct-to-consumer and B2B e-commerce presence via Shopify and Magento. Current operational priorities include U.S. market expansion, territory optimization, inventory control, integrated marketing campaigns, and trade activations. The organization is mid-sized (201–500 employees) and privately held.

HeadquartersMarkham, Ontario

Company Size201–500 employees

Founded2013

Hiring MarketsCanada, United States

Frequently Asked Questions

What tech stack does Pacific Smoke International use?

Core ERP on NetSuite; e-commerce on Shopify and Magento; analytics on Power BI and Fivetran; CRM and email on HubSpot and Klaviyo; databases include SQL Server, PostgreSQL, and MySQL; data transformation via dbt.

Where is Pacific Smoke International headquartered?

Markham, Ontario, Canada. The company operates offices across Canada, the United States, and the United Kingdom.