Wholesale distributor of electronic vaporizers and e-liquids in Canada
Pacific Smoke International is a Markham-based vape wholesaler running a hybrid commerce stack: NetSuite and SAP for operations, Magento and Shopify storefronts, and Celigo stitching them together. A modern data layer (Fivetran, dbt, Microsoft Fabric, Power BI) plus OpenAI and LangChain points to AI sales agents in progress, while marketing-led, junior-heavy hiring and pains around order volume and shipping delays show distribution scale straining operations.
Pacific Smoke International is a privately held wholesale distributor of electronic vaporizers and e-liquids, headquartered in Markham, Ontario. Founded in 2013, the company employs between 201 and 500 people, with teams across Canada, the U.S., and the UK. It sells through wholesale and retail channels, supported by in-store activations and events. Operations run on ERP, e-commerce and marketing automation platforms including NetSuite, SAP, Magento, Shopify, HubSpot and Klaviyo.
Its stack includes NetSuite and SAP for ERP, Magento and Shopify for commerce, HubSpot and Klaviyo for marketing, Celigo for integration, and Fivetran, dbt, Microsoft Fabric and Power BI for data.
Yes, hiring is accelerating and centered in Canada, led by marketing and operations roles, with additional openings in engineering, data, design, HR, legal and sales, mostly at junior level.
Current initiatives include a retail technology roadmap, AI sales agents, partner onboarding integrations, inventory control procedures, and in-store activations and event plans.
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Pacific Smoke International Inc.'s technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
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