Heritage ceiling fan manufacturer modernizing supply chain and product development operations
Hunter Fan is a 140-year-old public consumer goods company headquartered in Memphis, TN, navigating a shift from traditional manufacturing to data-driven operations. The tech stack reveals a company in mid-modernization: heavy PLM investment (Windchill, PDMLink, SolidWorks, Creo) paired with traditional ERP (Infor, SAP, Oracle), business intelligence tools (Tableau, Power BI), and emerging data platforms (OpenMetadata). Active hiring across engineering and marketing, combined with projects centered on supply-chain optimization (S&OP, channel strategy, order fulfillment), suggests internal pressure to reduce cycle times and improve retail profitability—core pain points for distributed manufacturing.
Hunter Fan designs and manufactures ceiling fans and home furnishings, selling through both direct-to-consumer and channel (mass and national retail) routes. The company operates a vertically integrated engineering and design operation in Memphis. Operations include complex product development workflows (leveraging CAD and PLM systems), multi-channel sales execution, and supply-chain management across manufacturing and distribution. Current organizational focus spans product launches, sales program execution, and digital infrastructure upgrades to support faster time-to-market and improved order fulfillment.
Primary systems: Windchill and PDMLink (product lifecycle management), SolidWorks and Creo (design/CAD), Infor LN and Infor OS (ERP), Salesforce and HubSpot (CRM), SAP APO and Oracle Demantra (demand planning), Tableau and Power BI (analytics). Also using Shopify, WordPress, Asana, and Jira.
Memphis, Tennessee. The company designs and engineers its products in-house at the Memphis headquarters and is a public company with 201–500 employees.
Hunter Fan Company's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.