Global bicycle and wheeled-goods manufacturer serving 50+ countries
United Wheels is a vertically integrated holding company operating five outdoor brands (Huffy, Niner, Buzz eBikes, Batch Bicycles, VAAST) that ship over 5 million bicycles annually across Asia Pacific, the Americas, and Europe. The tech stack reveals a supply-chain and ERP-heavy operation—SAP IBP, Anaplan, Kinaxis, JD Edwards—paired with emerging AI/GenAI analytics and S&OP transformation initiatives, indicating a push to move from legacy planning processes toward predictive demand and inventory optimization.
United Wheels manufactures and distributes bicycles, e-bikes, trikes, scooters, and ride-on toys for consumers worldwide through a portfolio of established brands. The company operates manufacturing (FuturuX) and distribution end-to-end, with presence in the United States, Canada, Mexico, the United Kingdom, Europe, and Asia. At 201–500 employees, the org is balanced across operations, sales, and finance roles, with current hiring concentrated in supply-chain and revenue functions. Core operational pressures center on maintaining high in-stock levels, managing seasonal inventory builds, and aligning supply-chain execution with financial planning across a global footprint.
SAP IBP, Anaplan, Kinaxis, JD Edwards EnterpriseOne for supply-chain and ERP. AWS, Shopify for digital, Power BI and J.D. Edwards BI Publisher for analytics. Microsoft 365, Teams, SharePoint, and Azure for productivity and collaboration.
Over 5 million bicycles annually to thousands of retail locations in more than 50 countries.
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