Owner builds software for independent restaurants competing against national chains in the shift to digital ordering and delivery. The tech stack reveals a sales-and-support-heavy operation (Salesforce, Talkdesk, Sales Loft, Gong) paired with a modern product foundation (React, Next.js, Node.js, MongoDB), and the company is actively replacing Stripe while adopting point-of-sale and inventory management tools (Adyen, Fishbowl, Cin7, Blue Yonder) — indicating a shift toward a fuller vertical stack. Hiring velocity is accelerating across engineering and support, with active projects spanning device testing labs for a new POS product line, Salesforce architecture evolution, and data products focused on retention and churn reduction.
Notable leadership hires: Product Director, Strategic Partnerships Director
Owner provides online growth software for independent restaurants, helping them compete digitally against larger competitors. The platform combines ordering, delivery, and management tools into a cohesive system rather than a fragmented toolkit. The company operates at 201–500 employees based in San Francisco with distributed hiring across North and South America (United States, Canada, Mexico, Colombia, Costa Rica, Brazil). Core operational challenges center on reducing churn, managing high inbound call volume, increasing customer lifetime value, and scaling infrastructure to keep pace with growth. Active product development includes a new point-of-sale line and retention-focused data analytics.
Front-end: React, Next.js, Vue. Back-end: Node.js, MongoDB, SQL. Sales/ops: Salesforce, Talkdesk, Sales Loft, Gong. Analytics: Metabase, Looker, Tableau. Infrastructure: AWS, Okta, Jamf, Kandja.
Key projects: new POS product line with device testing lab, Salesforce architecture redesign, growth channel optimization, mobile app reliability, retention-focused data products, and revenue cloud implementation.
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