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Swap Tech Stack

AI agent for product discovery and checkout built into e-commerce storefronts

Software Development London, England 201–500 employees Founded 2022 Privately Held
swap-commerce.com LinkedIn

Swap deploys conversational AI agents directly into e-commerce storefronts to guide shoppers through discovery and checkout. The stack reflects a mature AI/ML operation (PyTorch, TensorFlow, Node.js/React frontend, GraphQL APIs) paired with commerce infrastructure (NetSuite, Xero, QuickBooks, ShipStation). Notably, they're adopting ShipStation and NetSuite while building out multi-threaded GTM motions and partner enablement—signals of a sales-led expansion phase targeting larger, more complex buying committees rather than self-serve adoption.

Tech Stack 51 technologies

Core StackHubSpot Gong TypeScript JavaScript Node.js React AWS GraphQL Python Docker Kubernetes Terraform Prometheus New Relic NestJS PyTorch TensorFlow NetSuite Xero QuickBooks LinkedIn Sales Navigator Apollo HTTP GCP Bash CI/CD Gocardless Lightdash Google Slides OpenAPI+20 more
AdoptingNetSuite ShipStation

What Swap Is Building

◆Challenges

  • Complex cross-border compliance
  • Operational friction
  • Complex buying committees
  • Duplicated engineering effort for partner integrations
  • Cold-start recommendation challenges
  • Driving growth
  • Closing complex high-value deals
  • Sophisticated procurement processes
  • Embedding security into architecture
  • Maintaining audit readiness

▲Active Projects

  • Joint go-to-market initiatives
  • Partner enablement & advocacy
  • Build multi-threaded account strategies
  • Api contracts
  • Canonical domain models
  • Unified domain team
  • Audit readiness program
  • Scalable isms implementation
  • Iso certification program
  • Personalised discovery

Hiring Activity

Accelerating40 roles · 25 in 30d

Department

Engineering
13
Sales
13
Logistics
3
Marketing
3
Finance
2
Ops
2
Security
2
HR
1

Seniority

Senior
14
Mid
11
Lead
7
Manager
4
Junior
3
C-Level
2
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About Swap

Swap operates an AI-powered storefront platform that replaces static product pages with agentic commerce experiences. The agent handles product discovery, virtual try-ons, and checkout in a unified flow, capturing customer intent in real time to drive repeat visits and higher time-on-site. They serve 700+ brands operating across multiple geographies. The company is actively scaling internationally—hiring across the UK, US, Israel, and Netherlands—with balanced investment in engineering and sales, alongside dedicated teams for logistics, compliance, and security infrastructure.

HeadquartersLondon, England
Company Size201–500 employees
Founded2022
Hiring MarketsUnited Kingdom, United States, Israel, Netherlands

Frequently Asked Questions

What tech stack does Swap use?

Frontend: TypeScript, JavaScript, React. Backend: Node.js, NestJS, Python. Infrastructure: AWS, GCP, Docker, Kubernetes, Terraform. ML: PyTorch, TensorFlow. Commerce APIs: NetSuite, Xero, QuickBooks, ShipStation. Analytics: Lightdash, Prometheus, New Relic.

Where is Swap headquartered?

London, England. Founded 2022. Privately held, 201–500 employees, headquartered in the United Kingdom with active hiring across four countries.

How this profile is built

Swap's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.