UNiDAYS Tech Stack

Student affinity network connecting 23M+ verified members with 850+ brands

Advertising Services London 201–500 employees Founded 2011 Privately Held

UNiDAYS operates a membership platform bridging Gen Z students and graduates with major consumer brands across 113 markets. The tech stack—Salesforce, React/Next.js, Redshift, BigQuery, dbt, Fivetran—reflects a dual-track architecture: a consumer-facing marketplace (TypeScript/React) paired with a data warehouse built for campaign analytics and cohort management. Active projects around identity modernization, verification migration to cloud, and data warehouse rebuild signal infrastructure-heavy work; simultaneously, hiring momentum across engineering, data, and design suggests scaling both product and analytics capabilities.

Tech Stack 38 technologies

Core StackSalesforce TypeScript React Next.js JavaScript Jest Cypress Playwright AWS .NET Figma Postman dbt Redshift Apache Airflow Fivetran BigQuery Talend Tableau Power BI Looker OneTrust Adobe Creative Cloud Python pandas Material-UI NX Bloomreach Athena HiBob+7 more

What UNiDAYS Is Building

◆Challenges

Improving campaign performance
Improving campaign effectiveness
Transitioning identity product to modern web stack
Maintaining high availability of critical systems
Migrating verification services to cloud
Modern data warehouse at scale
Data governance across multiple business functions
Optimising merchandising effectiveness
Expanding verification beyond retail
Integration challenges with partners

▲Active Projects

Optimisation experiments and personalisation initiatives
Next generation marketplace product
Seasonal activations
Identity product modernization
Verification and identity services migration
Performance analysis reporting
Bringing new verification solutions to market
Maintaining reference implementation
Data warehouse rebuild
Data quality monitoring framework implementation

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Data

Design

Engineering

Marketing

Operations

Sales

Seniority

Mid

Senior

Manager

Director

Lead

Notable leadership hires: Studio Lead

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About UNiDAYS

UNiDAYS is a student membership and marketplace platform founded in 2011 and headquartered in London, with offices in New York and Sydney. The company operates across 113 markets with over 23 million verified student and graduate members. The business model centers on connecting brands (Apple, Amazon, Nike, adidas, Microsoft, and 844 others) with young consumers through exclusive offers, learning experiences, and retail integrations. Since 2018, members have transacted over $5 billion through the network. The organization employs over 250 staff and is actively hiring across engineering, data, design, and go-to-market functions.

HeadquartersLondon

Company Size201–500 employees

Founded2011

Hiring MarketsUnited States, United Kingdom

Frequently Asked Questions

What tech stack does UNiDAYS use?

Core platform: Salesforce, TypeScript, React, Next.js. Data layer: Redshift, BigQuery, dbt, Fivetran, Apache Airflow. Analytics: Tableau, Power BI, Looker. QA: Jest, Cypress, Playwright. Infrastructure: AWS. Design: Figma.

What is UNiDAYS working on?

Priority initiatives: next-generation marketplace product, identity product modernization and cloud migration, verification services expansion, data warehouse rebuild, and optimization/personalization experiments. Also building performance reporting and data quality frameworks.

How this profile is built

UNiDAYS's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.