echoloc/ Companies/ Cartology - Part of the Woolworths Group

Company profile

Cartology - Part of the Woolworths Group Tech Stack

Retail media network monetising Woolworths and BIG W customer data

Advertising Services Surry Hills, New South Wales 201–500 employees Privately Held

Cartology is the Woolworths Group's retail media business, selling data-led ad placements across Woolworths Supermarkets and BIG W channels. Its stack pairs GCP, BigQuery and Looker with LiveRamp and DV360 for measurement, while adopting Adobe Workfront and AEM Assets points to a push to replace spreadsheet-and-email creative workflows. Accelerating, sales-led hiring targets sponsored search growth and Everyday Rewards commercialisation.

Tech Stack 42 technologies

Core StackBigQuery Looker Python C++ Kubernetes Kotlin Java TypeScript React Kafka Apache Airflow PostgreSQL Terraform AWS Salesforce Adobe Creative Cloud LiveRamp DV360 Pinterest EDR Micronaut Spring Boot Ktor Pub/Sub Cadence GCP Adobe Workfront XGBoost Broadsign Google Slides+10 more

AdoptingAdobe Workfront AEM Assets

What Cartology - Part of the Woolworths Group Is BuildingChallenges and projects from their job posts

◆Challenges

Achieving high revenue targets
Replacing spreadsheets, email and manual creative activation
Scaling the ads manager platform
Complex, unstandardised delivery workflows and pipelines
Optimising GCP footprint
Balancing client prioritisation

▲Active Projects

BigQuery pipelines and Looker dashboards for campaign measurement
Sponsored search revenue growth and adoption strategy
Everyday Rewards product commercialisation
Advanced measurement frameworks for FBAA and LiveRamp
TikTok and Pinterest activation requirements
EDR product roadmap integration

Hiring Activity

Accelerating10 roles · 9 in 30d

Department

Sales

Product

Ops

Data

Design

Engineering

Seniority

Senior

Manager

Mid

Junior

Staff

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About Cartology - Part of the Woolworths Group

Cartology operates as the standalone media arm of the Woolworths Group, serving as the exclusive media partner for Woolworths Supermarkets and BIG W. It sells to brands and marketers who want to reach shoppers using retailer customer insight combined with owned and partner media channels, including in-store screens and social activations. The company employs 201–500 people and is headquartered in Surry Hills, New South Wales. Its engineering base runs on GCP with Kotlin, Java, TypeScript and Kafka, and current hiring is concentrated in Australia across sales, product and operations.

HeadquartersSurry Hills, New South Wales

Company Size201–500 employees

Hiring MarketsAustralia

Frequently Asked Questions

What tech stack does Cartology use?

Cartology runs on GCP with BigQuery, Looker, Kafka, Pub/Sub, Apache Airflow and Kubernetes, building in Kotlin, Java, TypeScript and Python, with LiveRamp, DV360, Broadsign and Salesforce for media and sales.

What is Cartology working on?

Current initiatives include BigQuery pipelines and Looker dashboards for campaign measurement, LiveRamp measurement frameworks, TikTok and Pinterest activations, sponsored search growth and Everyday Rewards product commercialisation.

Is Cartology hiring in sales?

Yes. Hiring is accelerating and weighted toward sales, followed by product and operations, with mostly senior and manager-level roles based in Australia.

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How this profile is built

Cartology - Part of the Woolworths Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.