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Cartology - Part of the Woolworths Group Tech Stack
Retail media network for Woolworths Group with in-store and radio advertising
Cartology is Woolworths Group's standalone media business, operating a retail media network across Woolworths Supermarkets and BIG W. The tech stack (Java, Spring Boot, Kubernetes on AWS/GCP, XGBoost) reflects a data-and-infrastructure-focused org in active scale-up, now building measurement capability and SRE incident response processes while optimizing cloud costs. Hiring mix is heavily weighted toward marketing and sales roles, with smaller engineering and data teams—typical for a media platform scaling go-to-market while maturing infrastructure.
Tech Stack 16 technologies
Core StackAWS Kubernetes Salesforce Kotlin Java XGBoost GCP Excel Broadsign Google Workspace Google Docs Google Sheets Google Slides PowerPoint Spring Boot Word
What Cartology - Part of the Woolworths Group Is Building
◆Challenges
- Scale-up phase with significant further growth ahead
- Pipeline management
- Improving media measurement
- Improving audience targeting
- Reducing operational risk
- Reducing toil
- Cost optimisation
- Resource contention
- Delivery framework
- Measuring campaign uplift
▲Active Projects
- Delivery of cartology client and woolworths marketing screens and radio campaigns
- Store/centre installations and closures across dooh & radio networks
- World-class retail media measurement capability
- Category campaign integration
- Cloud infrastructure strategy
- Finops practice
- Sre incident response process
- Delivery framework for program management
- Direct marketing initiatives
- Competition delivery
Hiring Activity
Steady30 roles · 10 in 30d
Department
Seniority
Notable leadership hires: Category Lead
Company intelligence
