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Cartology - Part of the Woolworths Group Tech Stack

Retail media network for Woolworths Group with data-driven ad delivery

Advertising Services Surry Hills, New South Wales 201–500 employees Privately Held
cartology.com.au LinkedIn

Cartology is Woolworths Group's standalone media business, operating a retail media platform across Woolworths Supermarkets and BIG W. The tech stack—Kafka, BigQuery, dbt, Temporal, and a full ad-tech delivery pipeline—reflects an engineering org scaling high-volume, real-time advertising and inventory systems. Active hiring skews sales-heavy (6 of 13 roles) with concurrent adoption of Temporal for workflow orchestration and Adobe Workfront for creative ops, signaling growth in both demand generation and internal creative throughput.

Tech Stack 33 technologies

Core StackKotlin Java TypeScript React Kafka Apache Airflow Kubernetes Salesforce BigQuery Looker Python PostgreSQL dbt Fivetran Snowflake Tableau Power BI Adobe Creative Cloud Scala AWS Micronaut Spring Boot Ktor Pub/Sub Cadence Google Slides GCP Dataflow Cloud Composer XGBoost+1 more
AdoptingTemporal Adobe Workfront

What Cartology - Part of the Woolworths Group Is Building

◆Challenges

  • Solving impossible distributed systems problems
  • Streamlining order management and pricing
  • High-scale platform stability
  • Inventory forecasting and stock level management
  • Scaling high-volume advertising platform
  • Integrating inventory and order management
  • Deploying ai for creative optimisation
  • Revenue shortfalls
  • Driving incremental revenue through new search channels
  • Maintaining retail out-of-home portfolio

▲Active Projects

  • Temporal.io workflow orchestration adoption
  • Gcp environment standardization
  • Ci/cd pipeline maturation
  • Deployment of adobe workfront and dam suite for creative management
  • Streamlining order management and pricing processes
  • In store printed marketing pos campaigns
  • Pos asset and fixture development
  • Unified inventory and order management system
  • Full-stack ad tech delivery model
  • Ai-driven creative optimisation platform

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Sales
6
Engineering
5
Marketing
1
Ops
1

Seniority

Mid
5
Senior
4
Manager
2
Lead
1
Staff
1

Notable leadership hires: Head of Trading

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About Cartology - Part of the Woolworths Group

Cartology delivers data-driven marketing solutions that connect brands with Woolworths Group customers through owned retail media channels. The platform combines first-party customer insights with media inventory across supermarket and department-store touchpoints—including in-store POS campaigns and out-of-home placements—to target audiences at moments of purchase intent. Operating from Surry Hills with 201–500 employees across Australia and New Zealand, Cartology sits at the intersection of retail operations, media sales, and ad-tech infrastructure, managing both upfront creative services and backend platform stability for advertiser campaigns.

HeadquartersSurry Hills, New South Wales
Company Size201–500 employees
Hiring MarketsAustralia, New Zealand

Frequently Asked Questions

What is Cartology's tech stack built on?

Cartology uses Kotlin, Java, TypeScript, and React for applications; Kafka and Pub/Sub for streaming; BigQuery, Snowflake, and PostgreSQL for data; and Apache Airflow, Dataflow, and Temporal for orchestration and workflows—deployed on GCP and AWS with Kubernetes.

What is Cartology building right now?

Active projects include Temporal workflow orchestration adoption, AI-driven creative optimization, full-stack ad-tech delivery, unified inventory and order management, CI/CD pipeline maturation, and Adobe Workfront deployment for creative asset management.

How this profile is built

Cartology - Part of the Woolworths Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.