iSpot measures TV and streaming ad performance with digital-grade precision and real-time reporting. The tech stack (Salesforce, Tableau, React, Next.js, TypeScript, Gemini) reflects a customer-facing analytics business layering AI into measurement workflows. Active hiring across engineering, sales, and leadership — combined with projects around LLM integration, front-end architecture scaling, and AI-driven cataloging — signals a shift toward AI-augmented analytics and a push to expand beyond traditional TV measurement into streaming and cross-platform attribution.
iSpot provides measurement and attribution software for TV and streaming advertisers. The platform tracks ad performance from creative testing through post-airing conversion, enabling brands to assess creative effectiveness, optimize media plans, and benchmark results against competitors and historical performance. Built for real-time insights across linear and streaming channels, the product serves mid-market and enterprise advertisers seeking digital-like precision in traditionally opaque TV advertising workflows. The company operates from Bellevue, WA, with 201–500 employees and accelerating hiring velocity.
iSpot's core stack includes Salesforce (customer management), Tableau (analytics visualization), React and Next.js (front-end), TypeScript (core application), Remix (framework), and Gemini (LLM services). Microsoft 365, Slack, and Zoom support internal operations.
Active projects include LLM integration, front-end architecture evolution, analytics attribution frameworks, AI-driven cataloging, system observability improvements, and platform modernization. Demand generation and product launches are also underway.
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