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Masan Group Tech Stack

Vietnam's diversified consumer group scaling digital infrastructure across retail, FMCG, and food service

Retail Ho Chi Minh City 10,001+ employees Founded 1996 Public Company
masangroup.com LinkedIn

Masan Group operates a vertically integrated consumer ecosystem spanning retail (WinMart supermarkets and convenience stores), packaged foods (sauces, noodles, coffee), fresh meat distribution, and tea/coffee chains across Vietnam. The tech stack reveals heavy reliance on enterprise integration (Workday, MuleSoft, SAP PI/PO, Dell Boomi) to bind together disparate business units—a direct reflection of their stated pain: maintaining integration layers across subsidiaries. Active hiring skews senior (9 of 14 roles) across engineering and data, suggesting they're moving past implementation into optimization and consolidation.

Tech Stack 127 technologies

Core StackWorkday MuleSoft Jira Confluence Power BI React JavaScript TypeScript Redux gRPC Vite Webpack Jest Cypress XSLT SOAP SFTP XML Workday Studio Dell Boomi SAP Cloud Platform Integration SAP PI/PO SuccessFactors Microsoft Project Visio HTML5 Zustand React Query React Testing Library ECharts+97 more
AdoptingSnowflake

What Masan Group Is Building

◆Challenges

  • Complex workday implementation
  • O2o integration
  • Maintaining integration layer across subsidiaries
  • Standardizing project governance
  • Aligning transformation projects
  • Consolidating performance data
  • Maintaining connectivity across branches
  • Optimizing cloud network performance
  • Integration reliability post-go-live
  • Consolidating hr data across multiple systems

▲Active Projects

  • Full-scope workday implementation across all business units
  • Real-time replication implementation
  • Biannual workday release testing and updates
  • Erp rollout
  • Data platform
  • Supply chain optimization
  • Design and upgrade data center network
  • Implement hybrid cloud network
  • Deploy sdwan solution
  • Post-go-live integration layer maintenance

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Engineering
6
Data
3
HR
1
Manufacturing
1
Marketing
1
Ops
1
Product
1

Seniority

Senior
9
Mid
5

Notable leadership hires: Plant Director

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About Masan Group

Masan Group is a publicly listed Vietnamese conglomerate founded in 1996 with over 10,000 employees. The company operates five distinct consumer-facing divisions: Masan Consumer Holdings (diversified FMCG including soya sauce, fish sauce, instant noodles, coffee, and beer), WinCommerce (modern retail platform with 132 supermarkets and 3,501 convenience stores as of end-2023), Masan MEATDeli (branded fresh chilled meat products, certified to British Retail Consortium standards), Phuc Long Heritage (tea and coffee chain with 156 stores nationwide), and Masan High-Tech Materials (mineral sector operations). The group's operational model requires significant integration infrastructure to coordinate across these distinct units, a complexity reflected in their current project priorities.

HeadquartersHo Chi Minh City
Company Size10,001+ employees
Founded1996
Hiring MarketsVietnam, Philippines

Frequently Asked Questions

What is Masan Group's tech stack?

Enterprise integration (Workday, MuleSoft, Dell Boomi, SAP PI/PO), frontend (React, TypeScript, Redux), data (Power BI, ECharts), and testing (Jest, Cypress, React Testing Library). Recently adopting Snowflake for data platform consolidation.

Is Masan Group hiring engineers?

Yes. 6 of 14 active roles are engineering positions, with 9 senior and 5 mid-level roles across the company. Hiring in Vietnam and Philippines with accelerating velocity.

What is Masan Group working on?

Full-scope Workday implementation across all business units, ERP rollout, data platform consolidation, real-time data replication, supply chain optimization, and hybrid cloud/SD-WAN network infrastructure deployment.

How this profile is built

Masan Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.