Vietnam's diversified consumer group: FMCG, retail, meat, tea & coffee
Masan Group operates a vertically integrated consumer ecosystem across FMCG manufacturing, modern retail, fresh meat, and tea/coffee chains—anchored by a Java/React/SAP tech stack built for enterprise scale. The hiring profile is weighted toward senior and director roles in engineering, finance, and marketing, with active ERP migration and HR digital transformation underway, signaling organizational infrastructure strain typical of large holding companies consolidating legacy systems.
Masan Group is a public company and Vietnam's largest consumer-focused conglomerate, operating since 1996 with 10,001+ employees. The group spans Masan Consumer Holdings (diversified FMCG: soya sauce, fish sauce, instant noodles, coffee, beer), WinCommerce (modern retail with 132 WinMart supermarkets and 3,501 smaller-format stores as of end-2023), Masan MEATDeli (chilled meat products, BRC-certified), Phuc Long Heritage (156 tea & coffee stores), and Masan High-Tech Materials (mining). Headquarters are in Ho Chi Minh City. Hiring is active in Vietnam and Singapore across engineering, finance, marketing, and operations roles.
SAP PI/PO, Oracle, and SAP for enterprise systems; React, TypeScript, JavaScript, Redux, and Zustand for frontend; gRPC for service communication; testing via Jest, Cypress, and React Testing Library.
Active projects include loyalty & membership platforms, CRM platform development, digital engagement ecosystem, brand positioning across subsidiaries, and ESG communication strategy. Major internal initiatives are ERP migration and HR digital transformation.
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