LeadingResponse Tech Stack

Performance marketing platform for professional services with data-driven lead matching

Advertising Services Tampa, FL 51–200 employees Founded 1995 Privately Held

LeadingResponse operates a data-driven lead generation and campaign management platform targeting professional services verticals (legal, financial advisory, Medicare, senior living). The tech stack reveals a mature data infrastructure play: Tableau + Power BI + GA4 for analytics, AWS (Glue, Lambda, EMR, Spark, Redshift, Kinesis) for ETL and real-time processing, plus Salesforce for CRM—a pattern consistent with mid-market companies engineering their own data pipelines rather than relying on vendor platforms. Active projects around identity resolution, golden record creation, and a consumer-to-professional matching engine signal a shift from transactional lead gen toward algorithmic client-professional pairing.

Tech Stack 24 technologies

Core StackTableau Salesforce Adobe Creative Cloud AWS AWS Glue AWS Lambda Apache Spark Redshift CloudFormation Terraform Power BI Collibra Alation Google Analytics 4 Microsoft Office Outlook Excel XMPie AWS Step Functions AWS EMR Athena Kinesis AWS SNS AWS SQS

What LeadingResponse Is Building

◆Challenges

Data integrity or system integration issues
Data quality consistency reliability across reports
High volume campaign coordination
Identity resolution
Unified data assets
Engaging consumers through funnels
Building definitive consumer-to-professional matching platform
Accelerating product-led growth strategy

▲Active Projects

Configure ga4 measurement infrastructure
Build tableau marketing dashboards
Support test and learn strategy development
Golden record creation
Master data management
Real-time event-driven data processing
Organic social media performance metrics
Content development
Seo monitoring
Consumer-to-professional matching platform

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Marketing

Sales

Data

Executive

Ops

Product

Seniority

Mid

Senior

Intern

Manager

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About LeadingResponse

LeadingResponse partners with law firms, financial advisors, estate planners, Medicare agents, preneed providers, and senior living communities to deliver multichannel marketing and lead generation services. Founded in 1995 and based in Tampa, FL, the company operates a technology-enabled platform combining seminar marketing, digital campaigns, and data science to drive client acquisition. The business spans 51–200 employees across marketing, sales, data, and product functions, with recent hiring focused on marketing and sales roles in the United States.

HeadquartersTampa, FL

Company Size51–200 employees

Founded1995

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does LeadingResponse use?

Tableau, Power BI, Google Analytics 4, Salesforce, AWS (Glue, Lambda, EMR, Spark, Redshift, Kinesis), Apache Spark, Redshift, Athena, Collibra, Alation, and Adobe Creative Cloud.

What is LeadingResponse working on?

Data infrastructure projects including GA4 measurement setup, Tableau dashboards, identity resolution, golden record creation, master data management, and a consumer-to-professional matching platform to accelerate product-led growth.