Hybrid is a full-service marketing agency focused exclusively on higher education, operating across six countries with 16+ years of sector-specific experience. The stack is heavily weighted toward performance marketing tools (Google, Meta, DV360, LinkedIn Ads) and creative production (Adobe suite, WordPress, Drupal), with no AI or ML tooling listed — yet their positioning emphasizes AI-driven enrolment strategies, suggesting a gap between claimed capability and current infrastructure. Hiring is accelerating across marketing (15 roles) and sales (8 roles), while their pain-point list centres on partnership acquisition and proposal efficiency, indicating growth is constrained by operational processes rather than creative capacity.
Notable leadership hires: Creative Director
Hybrid partners with education brands — primarily universities and edtech companies — to drive student enrolment through integrated marketing campaigns. The company operates with teams in six countries, headquartered in Bristol. Service offerings span paid media (Google Ads, Meta, DV360), SEO, content creation, web development, and brand strategy. Delivery is organised around campaign execution (full-cycle paid media campaigns, proposal-to-launch workflows) and creative production (website redesigns, content capture). Recent expansion efforts target US markets, with new creative teams being built in Philadelphia to serve college and technology education clients.
Primary platforms: Google Ads, Google Analytics, Meta Ads, DV360, LinkedIn Ads, YouTube, and SEMrush. Creative and web production relies on Adobe Creative Cloud, WordPress, Drupal, and Git. Stack Adapt is used for programmatic media.
Yes. Active recruitment across United States, United Kingdom, Nepal, and Malaysia. Notable current focus: building a creative team in Philadelphia to deliver work for colleges and technology education companies.
Core projects include paid media campaign delivery, SEO campaigns, website builds and redesigns, and streamlining end-to-end proposal processes. Recent initiatives target expanding the creative function and improving proposal efficiency to unlock partnership growth.
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