Macfor Tech Stack

Full-service digital marketing agency with data analytics and creative services

Advertising Services São Paulo, SP 51–200 employees Founded 2011 Privately Held

Macfor operates as a full-service digital marketing agency serving enterprises and SMEs across Brazil, built on a data-analytics stack spanning Google Analytics 4, Meta Ads, LinkedIn Ads, TikTok Ads, and BigQuery. The hiring mix—dominated by marketing (10 roles) with growing data (2) and engineering (2) support—reflects a push toward internal analytics capability rather than pure creative outsourcing. Active projects center on dashboard automation, KPI monitoring, and CRM structuring, while pain points cluster around multi-platform data integration and governance quality—signals that the agency is maturing from campaign execution toward data infrastructure.

Tech Stack 51 technologies

Core StackGoogle Ads Meta Ads LinkedIn Ads Power BI AWS BigQuery Python After Effects Adobe Premiere Pro Adobe Creative Cloud Figma Pardot Trello Asana Monday.com Google Analytics 4 TikTok Ads Twitter Ads Google Tag Manager Looker Studio SQL Amazon Athena R Excel Meta Business Suite RD Station Salesforce Marketing Cloud AMPscript Salesforce Sales Cloud Service Cloud+20 more

What Macfor Is Building

◆Challenges

Integrating data from multiple marketing platforms
Low kpi performance
Ensuring data governance and quality
Strengthening organizational culture
Data-driven decision support
Data hygiene and governance
Identifying bottlenecks in internal processes
Automating data collection and visualization
Ensuring timely delivery
Aligning social media strategy with business objectives

▲Active Projects

Interactive dashboards in power bi and looker studio
Strategic kpi monitoring for campaigns
Automated data collection and visualization
Leadership development initiatives
Onboarding lifecycle management
Performance metrics analytics
Crm operation structuring within rd station
Advanced segmentation and audience management
Crm journey structuring
Data extension automation

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Marketing

Design

Data

Engineering

Finance

Ops

Sales

Seniority

Senior

Junior

Mid

Intern

Notable leadership hires: Art Director

Company intelligence

Find more companies like Macfor by tech stack, pain points and active projects

Get started free

About Macfor

Macfor is a full-service digital marketing agency based in São Paulo, Brazil, founded in 2011 and operating at 51–200 employees. The company serves large enterprises and SMEs with services spanning paid media (Google Ads, Meta, LinkedIn, TikTok), creative production (Adobe suite, After Effects, Figma), and marketing analytics. Vertical specialization includes agribusiness, healthcare, retail, food, and industrial sectors. The tech stack emphasizes data warehousing (BigQuery, Amazon Athena) and visualization (Power BI, Looker Studio), alongside marketing automation platforms (RD Station, Salesforce Marketing Cloud) and project management tools (Asana, Monday.com).

HeadquartersSão Paulo, SP

Company Size51–200 employees

Founded2011

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Macfor use for analytics and reporting?

Google Analytics 4, Power BI, Looker Studio, BigQuery, and Amazon Athena for data processing. SQL and Python for querying and transformation. Salesforce Marketing Cloud and RD Station for CRM and marketing automation.

What marketing verticals does Macfor specialize in?

Agribusiness, healthcare, retail, food, and industrial sectors. The agency also offers general digital marketing, SEO, creative services, and media buying across paid channels.