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Macfor Tech Stack

Full-service digital marketing agency serving Brazilian enterprises and SMEs

Advertising Services São Paulo, SP 51–200 employees Founded 2011 Privately Held

Macfor is a São Paulo-based marketing agency built around data-driven campaign execution across paid (Google, Meta, LinkedIn, Pinterest) and organic (SEO, content) channels. The tech stack reveals a mature analytics infrastructure—Google Analytics 4, BigBI query, Athena, Power BI, Looker Studio—paired with first-party data tools (RD Station, ActiveCampaign, Sprinklr) and creative production (Adobe suite). Hiring is accelerating with roles weighted toward mid-level marketing and design, indicating expansion of execution capacity rather than leadership restructuring.

Tech Stack 47 technologies

Core StackGoogle Ads Meta Ads LinkedIn Ads Power BI AWS BigQuery Python Tableau Google Analytics ActiveCampaign HubSpot n8n Zapier Trello Adobe Illustrator After Effects Google Analytics 4 Twitter Ads Google Tag Manager Looker Studio Amazon Athena Sprinklr Pinterest Ads RD Station Salesforce Marketing Cloud Photoshop Meta Pixel Facebook Ads Manager Instagram Ads Meta Business Suite+16 more

What Macfor Is Building

Challenges

  • Aligning client expectations
  • Managing project timelines
  • Keyword cannibalization
  • Low organic performance
  • Misaligned seo strategy
  • Optimizing media spend roi
  • Meeting client objectives
  • Ensuring campaign performance

Active Projects

  • Content re-optimization initiatives
  • Content strategy development for geo/aeo
  • Seo performance reporting to executives
  • Integrated media strategy development
  • Audience segmentation using tgi
  • Media budget optimization

Hiring Activity

Accelerating6 roles · 5 in 30d

Department

Marketing
4
Design
2

Seniority

Mid
3
Director
1
Junior
1
Senior
1

Notable leadership hires: Art Director, Media Director

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About Macfor

Macfor is a full-service digital marketing agency founded in 2011 and based in São Paulo. They operate as a one-stop shop for brands ranging from large enterprises to SMEs, offering integrated services across paid media, SEO, content strategy, and creative production. The agency operates across vertical specializations including agribusiness, healthcare, retail, food, and industrial sectors. Current work spans content re-optimization, media budget allocation, SEO strategy refinement, and audience segmentation—with a focus on translating performance data into client-facing reporting and strategic recommendations.

HeadquartersSão Paulo, SP
Company Size51–200 employees
Founded2011
Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Macfor use?

Google Analytics 4, Google Ads, Meta Ads, BigQuery, Power BI, Looker Studio, AWS Athena, RD Station, HubSpot, Salesforce Marketing Cloud, Sprinklr, and Adobe Creative Suite (Photoshop, Illustrator, After Effects).

What industries does Macfor specialize in?

Agribusiness, healthcare, retail, food and beverage, and industrial sectors. They serve both large enterprises and SMEs with integrated media strategy and performance optimization.

How this profile is built

Macfor's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.