Company profile

Launch Potato Tech Stack

Performance marketing and lead generation across paid media channels

Advertising Services Delray Beach, Florida 51–200 employees Founded 2014 Privately Held

Launch Potato runs consumer brands that turn paid traffic from Google, Meta, YouTube, Pinterest and Taboola into leads and conversions for advertisers. Its AWS streaming stack (Kinesis, Glue, Spark, Athena/Presto) feeds bidding and quality models, and hiring is weighted almost entirely toward marketing and data at lead and staff level, a sign that ROAS-driven media buying and insurance vertical modeling are where the company is scaling.

Tech Stack 38 technologies

Core StackAWS Python Power BI Tableau Looker Google Analytics Figma Adobe Creative Cloud Google Ads Docker AWS Glue Apache Spark Django FastAPI CircleCI Terraform AWS Lambda LookML YouTube Ads Google Search Meta Ads Manager Kinesis Athena Presto AWS Kinesis AWS Athena AWS ECS pytest Pinterest Taboola+8 more

What Launch Potato Is BuildingChallenges and projects from their job posts

◆Challenges

Maintaining and improving positive ROAS
Publisher book growth outpacing team capacity
Balancing internal and external KPIs
Compliance constraints
High-volume testing environments

▲Active Projects

Buying models for positive ROAS
Insurance vertical modeling
Lead quality improvement across brands
Adtech algorithm and advertiser quality modeling
Publisher onboarding program
Landing page, lead form and funnel tests

Hiring Activity

Steady60 roles · 20 in 30d

Department

Marketing

Data

Sales

Seniority

Lead

Staff

Senior

Manager

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About Launch Potato

Launch Potato is a privately held performance marketing company founded in 2014 and headquartered in Delray Beach, Florida. It operates brands and technology that connect advertisers with consumers from awareness through purchase, with a focus on customer acquisition and lead generation. The company employs 51–200 people and hires across the United States, Canada, Peru, Ecuador, Uruguay and Brazil. Its engineering runs on Python with Django and FastAPI, deployed on AWS ECS and Lambda with Terraform and CircleCI.

HeadquartersDelray Beach, Florida

Company Size51–200 employees

Founded2014

Hiring MarketsUnited States, Peru, Ecuador, Uruguay, Canada, Brazil

Frequently Asked Questions

What tech stack does Launch Potato use?

Launch Potato builds on AWS (ECS, Lambda, Kinesis, Glue, Athena) with Python, Django, FastAPI, Spark and Presto. It uses Looker, Tableau and Power BI for BI, and Terraform and CircleCI for infrastructure and CI/CD.

Is Launch Potato hiring data roles?

Yes. Data is one of its two main hiring areas alongside marketing, with most openings at lead and staff seniority, centered on ROAS buying models, lead quality and insurance vertical modeling.

What countries does Launch Potato hire in?

Launch Potato hires in the United States, Canada, Peru, Ecuador, Uruguay and Brazil, and is headquartered in Delray Beach, Florida.

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How this profile is built

Launch Potato's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.