GroundTruth Tech Stack

Location-based advertising platform measuring real-world store visits

Advertising Services New York, NY 201–500 employees Founded 2009 Privately Held

GroundTruth operates a location-targeting ad platform that bridges behavioral data (location, purchase signals) with store-traffic measurement and campaign ROI. The tech stack is heavily weighted toward distributed data processing (Spark, EMR, Glue, Airflow, Iceberg) rather than streaming, and hiring is concentrated in data roles—reflecting the core challenge of converting location signals into actionable audience segments and attribution at scale. Active projects span ETL infrastructure, pipeline automation, and data quality, while pain points center on data consistency and pipeline observability.

Tech Stack 41 technologies

Core StackSalesforce Python FastAPI AWS JavaScript Redshift PySpark AWS Glue AWS Lambda Apache Airflow Cursor Apache Spark C++ Hadoop Apache Iceberg Java Docker GIS HTML5 Fiddler Charles Athena Boto3 Amazon EMR Oracle Fusion AWS EMR AWS ECS Perl AWS Step Functions MapReduce+3 more

What GroundTruth Is Building

◆Challenges

Improving sales team efficiency
Streamlining accounting processes
Automating recurring tasks
Data consistency & access
Pipeline health visibility

▲Active Projects

Data extraction transformation loading infrastructure
Strategic outreach efforts
Account prioritization and lead scoring initiatives
Crm data organization
Customer-facing application development
Ingestion pipeline creation
Scalable distributed data processing pipelines on emr and glue
Data extraction, transformation, loading pipelines using sql and aws big data tech
Ai-driven data quality automation
Advanced month-end close activities

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Data

Finance

Engineering

Marketing

Partnerships

Sales

Seniority

Senior

Junior

Manager

Director

Intern

Staff

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About GroundTruth

GroundTruth is a performance-based advertising platform founded in 2009 and headquartered in New York, NY. The company serves mid-market and enterprise advertisers who need to drive foot traffic to physical locations and measure the real-world business impact of digital campaigns. The core offering combines location intelligence and purchase-behavior data to build and target campaigns across mobile and web, then attributes store visits back to ad exposure. GroundTruth is part of ZeroToOne.AI.

HeadquartersNew York, NY

Company Size201–500 employees

Founded2009

Hiring MarketsUnited States, India

Frequently Asked Questions

What is GroundTruth's technology stack?

GroundTruth uses Salesforce, Python, FastAPI, AWS (Redshift, Athena, EMR, Glue, Lambda, ECS, Step Functions), Apache Spark, Airflow, Iceberg, and GIS tools. The architecture emphasizes batch and distributed data processing over real-time systems.

Where does GroundTruth hire?

GroundTruth is actively recruiting in the United States and India, with headquarters in New York, NY.

How this profile is built

GroundTruth's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.