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G2 Tech Stack

Software marketplace powered by peer reviews and AI-driven research

Technology, Information and Internet Chicago, IL 501–1,000 employees Founded 2012 Privately Held

G2 operates a review-driven software marketplace where over 100 million annual users consult peer feedback to evaluate business tools. The tech stack—AWS, Snowflake, Ruby on Rails, React, plus heavy AI tooling (GPT-4, Claude)—combined with active projects in prompt engineering and automated testing, reveals a company rapidly embedding AI into its core research and data platform. Sales-led hiring velocity (18 open roles in sales alone) paired with data and product-team expansion suggests G2 is scaling both its go-to-market motion and the AI data assets underlying its marketplace.

Tech Stack 24 technologies

Core StackAWS Snowflake Ruby on Rails React ZoomInfo Salesforce HubSpot Zoom Python Salesloft Slack Zapier Kubernetes NetSuite LinkedIn Adobe LinkedIn Recruiter GPT-4 Claude Notion AWS Inspector Cobalt Invicti Coupa

What G2 Is Building

◆Challenges

Improving targeting accuracy
Automation of reporting
Renewal and upsell challenges
Complex procurement processes
Scaling global accounting operations
Ensuring compliance with u.s. gaap
Integrating m&a
Office operational efficiency optimization
Process streamlining
Scaling organic visibility

▲Active Projects

Ai asset inventory
Prompt engineering solutions
Maintaining salesforce.com account data integrity
Supporting go-to-market activities
Building outbound sales messaging
Automated prompt-testing frameworks
Data pipeline development for g2 data platform
Reporting & workforce planning
Customer lifecycle marketing programs
Data-driven retention programs

Hiring Activity

Accelerating55 roles · 25 in 30d

Department

Sales

18

Marketing

9

Engineering

7

Support

5

Data

3

HR

3

Product

3

Ops

2

Seniority

Mid

18

Senior

13

Manager

8

Intern

6

Junior

6

Staff

2

VP

2

Lead

1

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About G2

G2 is a software marketplace where business buyers research and compare tools through authentic peer reviews. The platform serves over 100 million annual users—including employees at all Fortune 500 companies—who rely on G2 reviews and research reports to make software purchasing decisions. G2 also operates a vendor-side business where software and services companies build reputation and grow sales through listing, review management, and sponsored research programs. The company is headquartered in Chicago and employs 501–1,000 people across sales, marketing, engineering, and data operations, with active hiring in the United States, India, United Kingdom, and Spain.

HeadquartersChicago, IL

Company Size501–1,000 employees

Founded2012

Hiring MarketsUnited States, India, United Kingdom, Spain

Frequently Asked Questions

What tech stack does G2 use?

G2 runs on AWS and Snowflake for infrastructure and analytics, Ruby on Rails and React for application development, and integrates GPT-4 and Claude for AI-driven features. The stack also includes Salesforce, HubSpot, and Slack for operations.

What is G2 working on?

Active projects include AI asset inventory, prompt engineering solutions, automated prompt-testing frameworks, data pipeline development for G2's data platform, outbound sales messaging, and customer lifecycle marketing programs.