G2 runs a B2B software review and market-intelligence marketplace on a Ruby on Rails and React product stack, backed by a Snowflake, dbt, Airflow and Looker data layer. Hiring skews heavily toward marketing and sales, and pain points around ROAS, bidding dynamics and budget optimization point to a paid-acquisition engine for software buyers. Project work on recommendation engines, forecasting models and self-service AI agents shows data products moving to the core.
Notable leadership hires: Sales Director
G2 operates a marketplace where businesses research and compare B2B software through peer reviews, ratings and market data. Its ecosystem also includes Capterra, Software Advice and GetApp. Revenue comes from software and services vendors who use G2 to build credibility, reach in-market buyers and influence discovery, including in AI search channels. The privately held company is headquartered in Chicago, IL, employs 501–1,000 people, and hires across the United States, India, Spain and the United Kingdom.
G2 builds on Ruby on Rails, React, Python, AWS and Kubernetes, with Snowflake, dbt, Apache Airflow, Looker and Amplitude for data, plus Salesforce, Marketo, HubSpot, 6sense and Gong for go-to-market.
Yes. Marketing and sales lead G2's open roles, followed by engineering, data and product, with a Sales Director among notable leadership openings. Hiring spans the US, India, Spain and the UK.
G2 is building recommendation engines, advanced forecasting models, customer segmentation, data products for actionable insights, AI agents for self-service, and automated channel reporting.
Other companies in the same industry, closest in size
G2's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.
