AI-powered AdTech platform for audience resolution and omnichannel campaign automation
fullthrottle.ai runs a data-intensive ML stack (Python, TensorFlow, PyTorch, scikit-learn, Claude, AWS Bedrock, SageMaker) built for identity resolution and real-time campaign optimization. Active engineering projects around RAG pipelines, MLOps, multi-agent orchestration, and AI feature development signal a platform shifting toward agentic decision-making—moving beyond impression-counting to outcome attribution. Internal friction around cookieless tracking, first-party data scale, and SOC 2 compliance reflect the dual challenge of modern AdTech: building deterministic audience graphs while defending them.
fullthrottle.ai is an AdTech platform serving brands and agencies with AI-powered identity resolution, omnichannel campaign activation, and outcome measurement. The product generates household-level audiences without cookies and automates campaign execution across display, video, mail, and audio channels. A built-in AI agent handles campaign planning, launch, and real-time optimization using transactional and financial data to allocate budget. The company operates at 51–200 headcount, headquartered in Philadelphia, with balanced hiring across engineering, sales, marketing, and product—reflecting both technical complexity and commercial motion.
TensorFlow, PyTorch, scikit-learn, Keras, NLTK, spaCy, OpenCV, Claude, AWS Bedrock, and SageMaker. RAG pipeline development and multi-agent orchestration are active engineering projects.
AWS, including Lambda, DynamoDB, OpenSearch, SageMaker, Bedrock, ECS, VPC, API Gateway, and CloudFormation. Infrastructure-as-code via Terraform is an active project.
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