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Firework Tech Stack
AI-powered video commerce platform for shoppable experiences and agentic shopping
Firework builds AI video commerce infrastructure for DTC and omnichannel retailers. The stack reveals a company scaling both content pipelines (FFmpeg, GStreamer, WebRTC for video processing) and backend systems (Elixir/Phoenix APIs, PostgreSQL/Cassandra for data, LangChain/CrewAI for agentic logic). Active hiring across engineering, support, and sales—with concentrated focus on backend and frontend architecture—signals pressure to handle high-volume traffic and large-scale data workloads, consistent with their livestream and content-at-scale pain points.
Tech Stack 32 technologies
Core StackAdobe Premiere Pro Adobe Creative Cloud Looker Tableau dbt Salesforce Gainsight LangChain HubSpot ZoomInfo Python React Elixir PostgreSQL Cassandra Redis Go GraphQL Docusign OBS Studio Final Cut Pro Sage Intacct CrewAI Apollo Phoenix FFmpeg GStreamer WebRTC AJAX XML+1 more
What Firework Is Building
◆Challenges
- Reducing churn
- Improving retention rates
- Process documentation improvements
- Scaling high-performance backend systems
- Improving engineering standards
- Large-scale data workloads
- Scaling high-volume traffic
- Complex debugging and incident resolution
- Scaling livestream content
- Scaling content production
▲Active Projects
- Improve engineering standards, tooling, and processes
- Scalable user interfaces across distributed systems
- Repository of reusable ui components
- Frontend architecture improvements
- New api's in the elixir phoenix framework for core products
- Scalable front architecture and design
- Responsive user experience across multiple devices
- Scalable api development with elixir phoenix
- Data modeling for postgresql and cassandra
- Incident resolution and debugging
Hiring Activity
15 roles · 15 in 30d
Department
Seniority
Company intelligence
