Company profile

Firework Tech Stack

AI-driven shoppable video and shopping-agent platform for commerce brands

Marketing Services San Mateo, California 201–500 employees Founded 2017 Privately Held

Firework sells shoppable video and an AI shopping agent to brands running DTC and retailer storefronts. Its stack pairs a real-time media core (Elixir/Phoenix, Go, FFmpeg, GStreamer, WebRTC) with agent frameworks LangChain and CrewAI, pointing to live video plus agentic AI as the product center. Accelerating, senior-weighted hiring across engineering and sales, alongside pains around churn and GTM systems built from scratch, suggests a push to rebuild revenue operations.

Tech Stack 37 technologies

Core StackSalesforce Python JavaScript Elixir PostgreSQL Cassandra Redis Go GraphQL React Adobe Premiere Pro Adobe Creative Cloud Looker Tableau dbt Gainsight LangChain HubSpot ZoomInfo DocuSign Apollo OBS Studio Phoenix FFmpeg GStreamer WebRTC AJAX Final Cut Pro Sage Intacct CrewAI+6 more

What Firework Is BuildingChallenges and projects from their job posts

◆Challenges

Mitigating churn risk and improving retention
Acquiring enterprise business and scaling qualified pipeline
Enterprise integration and customer journey technical issues
Shortening time to revenue
Scaling content production

▲Active Projects

Generative AI-powered live commerce shows
Expanding sales in Greater China and Hong Kong
Building core GTM systems and data infrastructure
Automated lead sourcing, scoring, and routing flows
AI-assisted script and content quality assurance

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Engineering

Sales

Support

Marketing

Product

Executive

Production

Seniority

Senior

Junior

Mid

Staff

Lead

Notable leadership hires: Chief of Staff

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About Firework

Firework, founded in 2017 and headquartered in San Mateo, California, builds video commerce software for brands and retailers. Its products cover shoppable video, video showrooms, AI-generated and curated content, and a conversational AI shopping agent that guides shoppers toward purchase. The platform deploys across brand-owned sites, retailer platforms, and omnichannel experiences. The privately held company has 201-500 employees and hires across the United States, China, India, Egypt, Bulgaria, Romania, the Philippines, and Mexico.

HeadquartersSan Mateo, California

Company Size201–500 employees

Founded2017

Hiring MarketsChina, United States, Egypt, India, Bulgaria, Philippines, Romania, Mexico

Frequently Asked Questions

What tech stack does Firework use?

Firework uses Elixir, Phoenix, Go, Python, and React, with PostgreSQL, Cassandra, and Redis for data, FFmpeg, GStreamer, and WebRTC for video, LangChain and CrewAI for AI, and Salesforce, HubSpot, and Gainsight for GTM.

Where is Firework headquartered?

Firework is headquartered in San Mateo, California, and hires across the United States, China, India, Egypt, Bulgaria, Romania, the Philippines, and Mexico.

What is Firework working on?

Current initiatives include live commerce shows, generative AI livestream experiences, AI-assisted script QA, sales expansion in Greater China and Hong Kong, and rebuilding core GTM systems and data infrastructure.

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How this profile is built

Firework's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.