Firework Tech Stack

AI-powered video commerce platform with shopping agents and shoppable content

Marketing Services San Mateo, California 201–500 employees Founded 2017 Privately Held

Firework operates a video-commerce stack built around Adobe Creative Suite, React, and data tools (Looker, dbt, Tableau), with active projects spanning interactive livestreams, prompt evaluation frameworks, and go-to-market scaling. The hiring mix is heavily sales-weighted (11 of 30 active roles) with accelerating velocity, while pain points cluster around retention, enterprise integration complexity, and upsell—signaling a company scaling sales motion while debugging product-market fit in large deals.

Tech Stack 18 technologies

Core StackAdobe Premiere Pro Adobe Creative Cloud Looker Tableau dbt Salesforce Gainsight React OBS Studio Final Cut Pro SQL Excel Google Sheets Sage Intacct Git AJAX JSON XML

What Firework Is Building

◆Challenges

Reducing churn
Improving retention rates
Technical integration challenges with enterprise customers
Increasing upsell opportunities
Process and documentation improvements
Expanding enterprise customers in japan
Maximizing ltv
Acquiring new business
Exceeding sales targets
Complex deals

▲Active Projects

Interactive livestream product shows
Onboarding process for new partners
Integration playbook development
Live product showcase production
B-roll content production
Digital showroom livestreams and video productions
Golden dataset curation for prompt evaluation
Prompt evaluation framework development
Prompt library versioning and metadata tagging
Go-to-market motion scaling

Hiring Activity

Accelerating30 roles · 20 in 30d

Department

Sales

Engineering

Support

Marketing

Data

Finance

Product

Production

Seniority

Senior

Junior

Manager

Mid

Director

Staff

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About Firework

Firework is a video-commerce platform that embeds AI into shopping experiences. The product surfaces two primary capabilities: AI-powered video solutions (shoppable video, video showrooms, AI-generated content) and an AI Shopping Agent that interprets shopper intent in real time. The platform runs on enterprise infrastructure designed to integrate into DTC sites, retailer platforms, and omnichannel channels. Founded in 2017 and based in San Mateo, Firework serves brands and retailers building video-first commerce. The company is actively hiring across sales, engineering, support, and marketing, with open roles across the United States, China, India, Japan, Mexico, Malaysia, and Singapore.

HeadquartersSan Mateo, California

Company Size201–500 employees

Founded2017

Hiring MarketsChina, United States, India, Mexico, Japan, Malaysia, Singapore

Frequently Asked Questions

What is Firework's tech stack?

Firework uses Adobe Creative Cloud (Premiere Pro, After Effects), React for frontend, SQL for queries, Looker and Tableau for analytics, dbt for data transformation, and Salesforce for CRM. Content creation is supported by OBS Studio and Final Cut Pro.

Is Firework hiring engineers?

Yes. Firework has 5 active engineering roles out of 30 total open positions, with hiring accelerating. Roles span the United States, China, India, Japan, Mexico, Malaysia, and Singapore.

What products is Firework building?

Active projects include interactive livestream product shows, digital showrooms with video productions, shoppable video, an AI Shopping Agent, prompt evaluation frameworks for AI content, and go-to-market scaling initiatives.