Walmart marketplace scaling agency with data infrastructure
SellCord is a Walmart-focused seller agency built on a modern data stack (Snowflake, Redshift, dbt, Airflow, Power BI) that signals deep operational analytics beyond typical marketplace management. The hiring acceleration into marketing and sales roles, paired with active data and engineering headcount, indicates the company is building internal tooling and dashboards rather than outsourcing analytics—a shift from pure service delivery toward a platform-adjacent model for Walmart sellers.
Notable leadership hires: Chief Financial Officer
SellCord is a Walmart-approved partner agency that helps brands launch and scale products on Walmart.com. The company offers end-to-end services spanning product listing optimization, advertising and marketing, account strategy, and operational support across inventory and forecasting. Based in Los Angeles with distributed hiring across the United States, India, Colombia, and the Philippines, SellCord operates at the intersection of managed services and data-driven operations, building internal reporting and optimization dashboards for its client base.
SellCord runs Django and React on AWS for application infrastructure, MySQL and PostgreSQL for transactional data, and a data warehouse stack of Snowflake and Redshift with ClickHouse, dbt, Airflow, and Dagster for pipeline orchestration. Analytics layer includes Power BI, Tableau, and Metabase.
Current projects focus on Walmart marketplace optimization: client campaign performance, product listing copy and AI-assisted optimization, account growth strategy, inventory replenishment, forecast accuracy, programmatic buying through Walmart DSPs, and reporting dashboards for data integration and business alignment.
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